Abu Issa Holding chairman Ashraf AR Abu Issa (right) and Samsung Gulf Electronics (SGE) Qatar president Ricky Yoon jointly cut a ribbon during the opening of Techno Blue’s 10th showroom in Al Sadd. Looking on are (from left) SGE Egypt president Ismail Yoon and Techno Blue chairman Nabil Abu Issa. Right: An interior view of the new Samsung showroom.
Techno Blue, a leading distributor of electronic products, opened its 10th Samsung showroom in Doha yesterday in line with its mission to widen customer reach and expand its footprint in Qatar.
The latest showroom reflects the company’s vision to provide premium products and services to consumers along “easily accessible” locations in Qatar, Techno Blue chairman Nabil Abu Issa said.
Located near the White Palace Intersection along Al Rayyan Road and Sheikh Suhaim bin Hamad Street, the showroom was designed to meet Samsung’s global standards, which allows customers to understand the technology behind the products before making any purchases, he explained.
Issa said plans have been laid for opening Techno Blue’s next premium outlet, including relevant agreements with important soon-to-open malls that would host more stores.
He said the Al Sadd showroom features the latest television sets, premium appliances, cameras, mobile phones, and tablets, as well as electronics accessories. It also showcases Beats headphones, La Germania and Russell Hobbs domestic appliances, and Remington personal care products.
Ashraf AR Abu Issa, chairman of Abu Issa Holding, which owns Techno Blue, said saturating the market with satellite stores is one of the ways the company addresses proximity and traffic issues.
“With heavy vehicular movement as among the main issues raised by customers, we want to spare them from the hassle of being stuck in traffic just to get to our stores,” Issa told Gulf Times on the sidelines of the event.
He also noted that the new showroom sits on prime real estate, the site of future big-ticket projects, which includes the construction of a 7-star hotel and other developments.
“This site will soon become a very important area, which explains the road widening and other ongoing expansion works. If we would wait for two or three years, we might miss out on many opportunities because this space will be more expensive in the future,” he said.
“Samsung is very much involved in this showroom; they have supplied all the furniture and they want to make sure that it is up to global standards and most importantly because they love the location.”
Asked why the company has chosen to distribute Samsung, Issa explained the South Korean electronics company is a leader in research and development (R&D) technologies.
He also stressed that Samsung’s efforts in improving its R&D side reflects Techno Blue’s vision of keeping ahead of the market.
“As local partner, we should also be aligned with Samsung’s efforts to be ahead of the market. Their is a worldwide evolution in electronics and we want to show more willingness to work with a brand like this,” Issa said.
At the same time, Issa lauded government efforts to engage more with the private sector to diversify the economy.
“Performing better in the market is a byproduct of increased government support. They share our vision and support the direction that the private sector is taking,” he said.
