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The Yalla Mini test drive event, held recently over two days at Qatar Sports Club, attracted many fans and customers who were invited to take various models of the iconic British auto brand for a spin. |
The new Mini John Cooper Works Countryman, the new Mini John Cooper Works Paceman, the Mini 3-door Hatch launched earlier this year, and the all-new Mini 5-door Hatch were among the attractions.
The star of the show was the Mini 5-door Hatch launched last month during the new Mini showroom opening. The model is bigger in size, has increased interior space and boasts impressive TwinPower turbo engines for both the Cooper and Cooper S.
The new model also has fresh exterior colours and an array of new state-of-the-art options, such as optional LED headlights, 2-zone AC, 8.8” screen and head-up display.
Visitors at the event could also enter “The Container” – a pop-up space with a Mini merchandise and accessories shop also designed to immerse aficionados in Mini Connected, Mini’s on board infotainment system as well as providing them with Mini Yours programme, which offers its customers enormous scope for customising their vehicles.
Mohamed Kandeel, chief operating officer, Alfardan Group - Automotive Operations, said: “To provide Qatar’s Mini fans the best brand experience, the Yalla Mini roadshow is the ideal platform, and fits perfectly with Mini’s fun and exciting character.”
