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Qatar Airways yesterday announced that it has become the most liked global airline on social networking site Facebook. |
The airline claimed the first position last week when it reached 8mn fans on its global page, according to a statement. Six months ago, the airline had 4mn fans.
Qatar Airways, which was awarded Best Use of Emerging Platforms at the fifth Annual SimpliFlying Awards held in New York two months ago, has managed to increase its Facebook fan base by approximately 2,560% in just two years, the statement adds.
The steady climb to being the most liked global airline has been a result of the carrier’s ever-increasing online engagement with its fans, including region-specific promotions and its global partnership with FC Barcelona.
In addition to winning fans with its new route launches, the airline has also been closely followed as it launched its A380 to London, Paris and Bangkok, and as it awaits the imminent arrival of the A350 XWB for which it is the global launch customer.
Popular online competitions, including Safarigram and FCB Join the Club, and targeting fans in their own language have also helped increase fan growth and interaction.
Qatar Airways Group chief executive Akbar al-Baker said, “Qatar Airways has long recognised the importance of digital media in our day-to-day business. Using new and creative ways to engage with our fans, while increasing the level of engagement, helps us stay at the forefront of customer service while keeping in touch with our passengers’ needs and constantly adapting to them. And our quick rise to most liked airline on Facebook reaffirms that our passengers support this.”
Qatar Airways senior vice president (Marketing and Corporate Communications) Salam al-Shawa added, “We are extremely proud of this achievement and the fact that we have grown from 49th to first place in less than 18 months.”
