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Qatar Duty Free (QDF) has announced the official opening of its Giorgio Armani boutique at Hamad International Airport (HIA). |
Adding to the overall shopping experience of passengers looking for luxury brands as they travel through the airport, and supporting QDF’s strategy of positioning HIA as a world-class retail hub for global travellers, this is the first Giorgio Armani boutique to be opened in any airport in the Middle East, according to a statement by QDF.
The launch follows the opening of Armani Junior in September at the airport, which has already proved popular with passengers enjoying the mix of global brands available within the 25,000sqm of retail space at HIA. This is the first Armani Junior boutique in the world to be opened in an airport environment, the statement adds.
“Qatar Duty Free welcomes these exciting new additions to the brand lineup at Hamad International Airport,” said Keith Hunter, senior vice-president of QDF. “At Qatar Duty Free, we are entirely focused on satisfying the needs of our passengers by hand-picking brands that will go that extra mile and make the maximum effort to appeal to our travelling guests. Giorgio Armani and Armani Junior not only meet these expectations but surpass them on every level, as our guests will discover when they visit our new boutiques.”
The Giorgio Armani boutique covers an area of over 190sqm and is entirely dedicated to ready-to-wear collections and accessories for men and women.
Brushed silk - which is the main material used in the boutique, walls lined with special fabric panels and contrasting backlit onyx, floors finished with beige polished stone and large Armani/Casa greige linen carpets add an intimate and refined touch, while a visually striking, shiny faux-finished ceiling emphasises the boutique’s sophisticated and elegant atmosphere. Invisible down-lights outline the space and shine a direct light onto the garments and accessories on display, according to the statement.
At HIA, QDF offers 40,000sqm of combined retail, food and beverage facilities. With more than 70 retail outlets offering a wide range of designer labels, fashion, electronics, gourmet foods and more, QDF at HIA caters to all passengers’ tastes. In addition, more than 30 cafes and restaurants offer a selection of global and local cuisine.
