The Bedaya Centre for Entrepreneurship and Career Development (Bedaya Centre) organised its monthly meeting with entrepreneurs at Katara - the Cultural Village through a workshop on Instagram, featuring trainer and social media
expert Ammar Mohamed.
Bedaya Centre is a joint initiative of Qatar Development Bank and Silatech.
The meeting, held regularly on the second Sunday every month, seeks to offer Qatari youth access to training, guidance and support, enabling them to meet highly qualified experts to learn about their practical experiences and share valuable insights.
This month, the get-together tackled the topic of how to promote a business through social media giant Instagram.
“I’m delighted to be an active partner at Bedaya Centre’s monthly meetings. This month, we focused on business marketing through Instagram, which is currently one of the most important social media websites,” said Mohamed, who pointed out during the meeting that many people promote their businesses and products on Instagram, now boasting of 150mn monthly active users who upload 40mn pictures and videos every day.
However, Mohamed added that what matters most is not quantity, but quality, and offered a deeper, more comprehensive insight into establishing an online footprint and a unique brand. He also revealed to the audience how to define goals and plan to optimally leverage social media websites, suggesting ideas and steps that could be taken by the attentive audience when marketing their businesses and how they could spread ideas to increase their
efficiency and influence.
Yasmeen Hassan, entrepreneurship manager at Bedaya Centre, said: “We go all out in the centre to attract entrepreneurs to our monthly meetings. This month, the meeting has lifted the lid on how important Instagram is for businesses and how entrepreneurs can use it to promote their ideas, products and firms. Small and medium enterprises have consistently used Instagram to great effect and it has gained wide popularity across the Arab world.”
