Swedish furniture retailer Ikea, part of the Al-Futtaim group of companies, has unveiled its first Paper shop within Qatar.
Customers can now buy stationery, decoration items and gift wraps within the store at Doha Festival City.
John Kersten, managing director, Ikea Qatar, UAE, Egypt and Oman, said: “Ikea believes in constant innovation. We want to keep surprising our customers with our ideas and the Paper shop is our way of offering them solutions to extend their creativity.”
Set within a ‘candy shop’ environment, the Paper shop at Ikea is stocked with over 100 new products, with more to be added every season.
Across the categories of stationery, decoration and gift wrap, the Paper shop offers products as diverse as party decorations and lamp shades to gift bags, gift boxes, gift wraps, gift tags, ribbons, decorative tape, tissue paper, adhesive labels, notebooks and notepads, stickers, cards and envelopes, clipboards, paper-clips and self-stick notes. Prices start from QR3.
The Ikea Paper shop also comes with its own mascot – the Paper shop family. This includes Peter, Pamela, their children Polly and Pat and the family cat Parham. Fun and friendly communication including quirky signage, and liberal use of the mascots embellish the Paper shop.