Bader al-Darwish and Mark Saunders cut a ribbon to open the Bosch showroom as Saoud al-Darwish looks on.

Darwish Technology and the German home appliance giant Bosch have launched a premium flagship showroom of Bosch in Doha.

Darwish Holding chairman and managing director Bader Abdullah al-Darwish and BSH Middle East CEO Mark Saunders cut a ribbon. Darwish Holding vice chairman Saoud Abdullah al-Darwish was present.

Located on Salwa Road, beside the Fifty One East Service Centre, the opening of the showroom comes one year after Bosch appointed Darwish Technology as its exclusive distributor in Qatar.

Bosch is described the only full range manufacturer offering major domestic appliances including dishwashers, washing machines, fridges, and cooking products.

BSH Middle East CEO Mark Saunders said: “We are thrilled to open a flagship brand experience centre in Doha. With the Qatar market progressing at a rapid rate, it is important that families in the region have unrivalled access to appliances that are of an exceptionally high quality.”

Customers will be able to test and engage with the appliances, through assistance from highly skilled showroom staff. The new Bosch showroom will act as a one stop solution for all home appliances needs of the consumer.

Bader Abdullah al-Darwish, chairman and managing director of Darwish Holding, said: “As Bosch’s distributor for the region, we are delighted to confirm that customers in Doha can now visit an outlet of Europe’s number one home appliances brand. The showroom will feature several attractive offers which families can benefit from.”

The new flagship showroom will showcase appliances from dishwashers, washing, fridges, cooking products, built-in products, and various small appliances. The brand will also introduce a wide range of appliances from breakfast sets, food processors to vacuum cleaners and more.

“Bosch’s commitment found even in the smallest details, represents uncompromising quality, technical perfection and maximum reliability,” Darwish Technology said in a statement.

“It is this commitment to excellence makes Bosch different from other brands. Besides offering high quality German engineered products, Bosch also supports the use of green technology,” the statement added.