Global home furnishing retailer Ikea has launched its 64th annual catalogue in Qatar with ‘Where the everyday begins and ends’ as the theme for the year.
The catalogue will be launched simultaneously across the globe in over 46 countries and 345 stores.
This will be the third edition for Qatar with around 250,000 copies printed. The catalogue is being delivered door to door across Doha.
“The new edition of the Ikea catalogue focuses on everyday moments,” John Kersten, managing director, Ikea - Qatar, UAE, Egypt and Oman, said in a statement yesterday.
“We hope to create affordable home furnishing solutions that inspires a more beautiful and easier life at home,” he explained.
New products for 2015 have been designed with multi-functionality, storage and personal styles at their core. This ensures that even though living spaces cannot be made bigger, Ikea can help make it work better.
Each year the catalogue focuses on ‘NEW’ additions to the existing range with innovative products boasting practicality, design and affordability. This year’s cover stretches from front to back, from sunrise to sunset, supporting the theme of the year – ‘Where the everyday begins and ends’ – highlighting focus on the bedroom and bathroom.
Just within the bedroom and bathroom areas itself, over one-third of the available products are new to the market. These products address the need to be functional, organised and comfortable, too.
This year, the Ikea catalogue has also reached a major milestone. It is officially the largest print production ever to be printed on 100% Forest Stewardship Council Mix Credit paper and carry the FSC logo. This means the entire production chain, from forest to printer, is FSC-certified to ensure a more sustainable origin of the wood. Also, more than half of the total energy used in the pulp, paper and print production came from renewable sources.
Available in 32 languages across the world, the Qatar version will be available in English and Arabic. This edition lists over 2,000 products across 332 pages with prices that stay low for an entire year.
The catalogue is also designed with special icons to help navigate readers through the information shared. The ‘NEW’ icon, for example, highlights products that are additions to the existing Ikea range.
Similarly, the ‘+’ sign on certain pages invites customers to scan that specific page using the free Ikea Catalogue app to access extended content available online. Extended content includes image galleries, 3D visuals, seamless interaction and full screen films, among many other exciting features.
The new Catalogue can also be viewed on the Ikea web app, which is made available for free on Apple and Android app market. The catalogue can also be viewed on www.Ikea.qa
