Samsung Gulf Electronics has launched its curved UHD TV, the “world’s first,” in Qatar.

The ground-breaking technology takes viewers one step closer to reality, with its advanced technology and sophisticated design, Samsung said in a statement.

“At Samsung, we understand that the home entertainment experience is valued highly by our customers across Qatar, and this will prove truer than ever for football crazed nations as the most highly contested sporting season launches into action. Bringing together exceptional design and the ultimate in picture quality, we expect our curved UHD to be a great hit among our Qatari consumers,” said Vinod Nair, general manager of TV Business at Samsung Gulf Electronics.

K V Gopal from Techno Blue added: “Qataris are highly technology-savvy customers who are always up-to-date on the most innovative products in the market. We are confident that Samsung’s Curved UHD will not fail to impress and will make for the ideal home entertainment system for all the family.”

Samsung is blending its innovative Curved TV design with its UHD TV technology. These TVs deliver a bold theatrical experience and fundamentally change the way the world views TVs, reinforcing Samsung’s leadership and setting the pace for innovation, design and content across the industry, the statement said.

Developed with an optimal curvature of 4200R, Samsung’s curved screens offer a presence not felt on flat screens. Creating a wider field of view with a panoramic effect, the display seems larger than life, ensuring that no matter what the viewing angle, everyone can lay claim to the best seat in the house.

Providing the best picture quality from a normal watching distance of 3-4m, the combination of the curve and UHD technology creates the “ultimate immersive viewing experience,” bringing images to life and enveloping viewers in “spectacular colour, clarity and detail.”

Samsung’s Curved TVs are augmented by its proprietary Auto Depth Enhancer, which automatically adjusts contrast for a greater sense of depth, giving a 3D effect without the need for glasses. Colour is further enhanced on these sets with Samsung’s Pure Colour technology, which reproduces colour as filmmakers envisioned, expressing more detailed shades.

Thanks to UHD upscaling, featured on all Samsung UHD TVs, viewers are treated to the best possible picture, regardless of picture source. The proprietary technology converts Full HD, HD and lower resolution sources to nearly-UHD clarity through a unique four-step process that includes signal analysis, noise reduction, detail analysis and finally, upscaling.

UHD Dimming technology also helps further optimise picture quality by processing each block of a picture and delivering deeper blacks and improved contrast.

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