Aspetar relaunching Beat the Heat campaign

Viewed by: 171
Not rated yet
Aspetar relaunching Beat the Heat campaign
3:53 AM

As temperatures soar across the Gulf region, Aspetar is re-launching its Beat the Heat campaign in a bid to keep everyone healthy, happy and active over the summer.

Put together by a team of experts from the leading sports medicine hospital, the four-month initiative is aimed at encouraging local communities to exercise safely during the hot weather. The innovative campaign will provide important information on how to exercise during summer.

Demonstrating Aspetar’s commitment to a safety-first culture, Beat the Heat will feature comprehensive guidelines for athletes and non-athletes alike, developed using extensive scientific research.

Top tips from the campaign will be shared widely across social media sites, including Twitter, Facebook and Instagram, and also on Aspetar’s official website.

The advice will include cutting-edge techniques for keeping hydrated during exercise and warming up carefully, as well as sensible clothing suggestions and encouragement for organisations to provide air-conditioned meeting and locker rooms, shaded areas and appropriate emergency plans.

With the Beat the Heat guidelines distributed to youth centres and sporting organisations, Aspetar hopes the campaign will enhance the knowledge of the sporting community and help reverse bad exercising habits.

Dr Khalifa al-Kuwari, director-general of Aspetar, said: “Following the huge success of the 2013 Beat the Heat campaign, Aspetar will be re-launching the initiative this year as part of our efforts to further educate people on using the correct guidelines to train and compete in the heat.

“Beat the Heat is a clear demonstration of our commitment to furthering Qatar National Vision 2030 by promoting physical activity to all members of society, regardless of age or gender.”

The Beat the Heat campaign is the latest in a series of community-focused events and programmes organised by Aspetar in recent times.        

To find out the latest Beat the Heat safe exercise tips and techniques, follow the campaign by visiting, and

The campaign will also feature on Aspetar’s official website,


Add to:

Add Comment
Please make sure the following errors to complete the comment
  • Please write a comment first
  • Sorry.. You cannot use HTML code here
  • Sorry.. you have exceeds the maximum charcter limit
Disclaimer: To use comment service please Login To add your picture and your name to your comments and the appearance of comment in less time
Select Mood Normal Cry Happy Nice Shcoked

Number of characters allowed no more than 1000 Letter

Adding a comments means you have read and agreed onComments Posting ProtocolsAnd You bear the moral and legal responsibility for the publication of this comment on Gulf times portal.
Readers mood after comment
Comments /Number of comments (0)
Order Comments
الصفحة 1 من 0
رقم الصفحة اذهب

Report Abuse

Choose Abuse Reason
  • advertising
  • Not related to subject
  • Offensive
  • Wrong Words
Prayer times
Currency conversion
Embassy Services

* RequiredFields

Sender Name*
Sender E-mail*
Receiver Name*
Receiver E-mail*