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Qatar Museums Authority has announced its new brand, logo and name (Qatar Museums), reflecting the organisational vision “to develop, promote and sustain the cultural sector at the highest standards”.
In line with the 2030 National Vision, Qatar Museums’ objective is to form the next generation of arts, heritage and museum professionals in the country, to grow and build the nation’s creative life and talent.
Qatar Museums has identified three strategic priorities. They include nurturing emerging talent to inspire the next generation of cultural producers through projects such as the Fire Station: Artist in Residence programme; creating a platform for the voice of Qatar to take its own distinctive place within global debates on culture and creativity as seen through exhibitions such as Mal Lawal; and taking museums beyond the four walls, as evidenced by Al Zubarah archaeological site.
The new Qatar Museums logo is built from geometric shapes used in arabesque art and architecture. It is supported by a wider visual system which unites the museums, exhibition spaces and heritage sites.
Commenting on the new brand, Shaikha Fahad al-Thani, brand co-ordinator, said “the new public name, Qatar Museums, accompanied by the descriptor Art, Heritage, Creativity captures the spirit and purpose of the organisation, committed to helping the next generation of cultural professionals thrive and flourish and to generating a national spirit of participation”.
Qatar Museums chairperson HE Sheikha Al Mayassa bint Hamad bin Khalifa al-Thani said: “The new brand has been introduced to engage our primary audience, families and the youth. The colours and shapes are dynamic reflecting Qatar’s cultural ambition in developing arts, heritage, and creativity. The QM is a family of museums inviting Qataris, residents, and the rest of the world to learn about different cultures, people and civilisations.”
More information about Qatar Museums can be found on the new website – www.qm.org.qa – a central hub for Qatar Museums’ complete cultural offerings. On the website users can discover the experiences offered by Qatar’s heritage sites and museums, plan their visit to the temporary exhibitions and learn more about Qatar Museums’ incredible collections.
Audiences can connect through the website with the local creative community, start conversations using the social media hub and share ideas. The website also offers tools and resources inspiring visitors to get creative, such as the Pattern Canvas, take part in Qatar Museums’ educational activities and competitions and learn more about creative resources around Doha.
In line with bringing together all Qatar Museums’ activity, the organisation is launching its new Culture Pass membership programme which offers individuals the chance to experience exclusive cultural activities across Qatar.
Members of the programme will be invited to attend specialist workshops that develop creative skills and explore exhibition themes across all QM spaces. They also receive a dedicated newsletter that will keep them up to date with the latest on Qatar’s arts and culture scene. Members will also be invited to attend exclusive, VIP exhibition openings as well as private tours of galleries and will receive discounts at QM food and beverage outlets, gift shops and selected places.
The membership programme is for free and will offer customer services to meet the expectations of local members and international visitors, by leveraging Vodafone’s call centre through a partnership agreement between QM and Vodafone. More information about the scheme can be found on qm.org.qa/culturepass
