Sony has introduced its new digital single lens reflex (DSLR) style Cyber-shot camera, the DSC-HX400V, which boasts of 50x optical zoom and on-board GPS and Wi-Fi.  

The 50x optical zoom offers high quality 100x close-ups of wildlife or distant landmarks, while the Optical SteadyShot and Intelligent Active Mode produce sharp and blur free full HD videos.

With GPS and Wi-Fi on-board, users can now retrace their travels with map views on a PC and send photos and videos directly to smartphones, tablets or other devices.

The premium-quality ZEISS Vario-Sonnar T lens, high-resolution back-illuminated Exmor R CMOS sensor with 20.4 effective megapixels and new BIONZ X processor, helps in creating pictures in rich, vivid detail.

Shared with the Cyber-shot RX10 and full-frame a7, the powerful detail reproduction technology and area-specific noise reduction ensures cleaner and more natural images in high quality colours, contrast and textures, even in dim light.

Featuring a DSLR-style body, the compact DSC-HX400V has a manual ring for smooth adjustment of zoom/focus, a switch for selecting Manual Focus and DMF modes, a jog dial, custom buttons, and memory for favourite settings. And, with full P/A/S/M controls, users have a range of exposure options to create pictures and Full HD movies.

Framing and focusing is enabled through the high-contrast electronic viewfinder that offers a crisp, bright view of the subject. Alternatively, users can compose and view shots on the 7.5cm (3.0-type) Xtra Fine LCD that tilts for a more comfortable view with the camera held high or low.

On-board Wi-Fi enables sending photos and videos straight to a smartphone or tablet, while NFC connects with compatible mobile devices at a single touch. A smartphone can even be used as a handy remote controller for the camera.

The DSC-HX400V can be connected to a 4K TV to display the pictures. The on-board GPS enables to easily retrace travels with map views on a PC, documenting exactly where all the photos and video were taken. 

The new Cyber-shot DSC-HX400V is currently available across 51 East showrooms and other leading electronics retailers in Qatar.