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Vodafone Qatar was recently named the ‘Most Engaging Consumer Brand’ on Facebook at online portal, Qatar Chronicle’s Social Media 2013-2014 awards. |
The awards aimed to explore some of the trends in social media usage in the country and how they have forever changed the way various organisations interact with people.
Apart from the Readers Awards for Extraordinary Achievement in Social Media, three categories had been announced for the awards: Qatar Chronicle Award for Most Active University/School on Social Media, Qatar Chronicle Award for Most Iconic Cultural Brand on Social Media and Qatar Chronicle Award for Most Engaging Consumer Brand on Social Media.
The brands had been nominated on the basis of their social media activity, innovation in social media management and the manner in which they engage, inform and entertain fans and followers online.
Jonathan Donovan, head of Online at Vodafone Qatar, said: “We’re very proud to bag this award, which just shows how much love the public in Qatar has for a brand like Vodafone Qatar. It also underlines our commitment to make our customers, existing and new, the centre of everything we do. Social media has always been an important channel for consumer brands in Qatar to communicate with their customers. It’s important for consumer brands to respond quickly and effectively to all customers and to really listen to them. Social media gives them a platform to listen to their customers, to crowdsource ideas, learn and make changes where necessary.”
Launched in 2009, Vodafone Qatar’s social media accounts have witnessed a rapid increase in the number of fans.
Currently, its Facebook page has 338,050 fans and its Twitter account has more than 50,500 followers, while its Instagram page has grown to 7,260 fans in just three months.
Recently, Vodafone Qatar launched its latest postpaid plans, Red, which witnessed 180mn impressions, 400,000 clicks, likes, shares and comments and 100% online users coverage.
It was also the largest YouTube campaign with 700,000 views of Red TV commercials, 350,000 estimated minutes watched or 215 days video viewed and 100% YouTube user coverage.
“This makes us the number one telecom YouTube channel in Qatar with 1.76mn views and 2.3mn estimated minutes watched,” said Donovan.
Vodafone Qatar has also been innovative in using their access to technology to engage users with information about the latest phones, apps, mobile and smart city technology. eCommerce also ranks high on Vodafone’s online agenda.
The results of the Qatar Chronicle Social Media Awards 2014, the first of their kind in Qatar, were decided by readers’ votes. Vodafone Qatar won 39% of the total polls cast, earning 5,442 votes.
