HEC Paris conducted a custom-designed programme in Qatar in the form of a business simulation workshop for the Qatar Leadership Centre (QLC). QLC provides customised professional training in order to develop Qatari leadership potential.
Involving participants comprising senior managers from diverse government institutions and businesses, the business simulation module of the ‘current and future executive leaders programme was held on December 15-17 at the Qatar National Convention
 Centre ( QNCC).
The workshop was developed by HEC Paris and implemented by Professor Alain Roux and Professor Corey Phelps. All participants needed to undergo a series of decision-making rounds using NegoSim – a computer-assisted business simulation – as a guiding thread.
Over a period of three days, participants were required to manage their own company according to a new strategy. During decision-taking sessions professors also supported the different groups by stimulating the group thinking and
answering questions.
The objectives of the custom programme involved excellence in day-to-day operations, value creation, partnership, and group work in three fields - strategy, finance and leadership - modern managers have to master. The main objective of the exchanges between action and knowledge was to help participants adopt a broad view of management and to migrate from excellence in day-to-day management to a leader’s perspective.
“This custom programme provided a unique learning opportunity for participants to address challenges and experience the many paradoxes modern leaders have to live with,” Professor Laoucine Kerbache, chief executive officer and academic dean of HEC Paris in Qatar said, adding: “By managing a firm in a competitive and global environment under a value-creating framework, the custom program enabled participants to practice decision-making and develop their business skills.”






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