Marketing communication agency Memac Ogilvy yesterday formally inaugurated its Qatar office in Doha’s West Bay business district.
Headed by Samer Abboud, the Qatar facility is the 15th Memac Ogilvy office in the Mena region.
“Starting from one office in 1984 in Bahrain, we have grown to become not only one of the biggest agencies in the Mena region, but also the most creative agency in the Arab world,” said Edmond Moutran, chairman and CEO of Memac Ogilvy & Mather Holding Middle East & North Africa. “We’re pleased to bring our history, expertise and award-winning team to the Qatar market.”
Abboud, the managing director of Memac Ogilvy Qatar, said: “We’re offering a unique proposition to the Doha market, integrating communications that keep the business ambition ahead of channel focus. This keeps us focused on creativity that’s effective, drawing inspiration from David Ogilvy’s line – if it doesn’t sell, it isn’t creative.”
The office, open since mid-2012, counts several local clients on its roster in addition to providing support to Memac Ogilvy’s regional client relationships.
Memac Ogilvy was the most awarded agency in the Arab world at the 2012 Cannes Lions, and the winner of two Gold Awards at the Dubai Lynx. The Doha office was given the Best Use of Social Media Award by the Middle East Public Relations Association last year.