Aam Admi Party leader Arvind Kejriwal greets supporters at an event to raise funds for the Delhi assembly elections, in the capital yesterday. The event ‘Coffee with Arvind Kejriwal’ gave an opportunity for guests to meet the AAP chief. The offer came with a price tag of Rs20,000 per person. It was not the first time the AAP has organised such a fund-raising event. Earlier this month, the party came up with the concept a ‘Selfie With Mufflerman’, a reference to Kejriwal who often appears with a muffler.
IANS/New Delhi
Armed with state-of-the-art laptops, computers and high-speed Internet connections, a team of young IT professionals supported by hundreds of volunteers on the ground are heading the Bharatiya Janata Party’s ‘war room’ for the Delhi assembly elections and working round-the-clock to counter their arch rivals - the Aam Aadmi Party.
Set up at the Delhi BJP headquarters at 14, Pandit Pant Marg earlier this month, the war room has professionals, some of whom work part-time or have taken a sabbatical from their jobs, to critically analyse posts, comments and tweets on Facebook and Twitter that talk about the BJP, its policies or leaders.
According to Sumeet Bhasin, who heads the BJP’s Information Technology (IT) cell under which the war room has been set up, the party’s top leadership has specifically asked the team to be “aggressive” on the social media.
“War rooms are set up before every election but this time we have intensified our efforts and the results are showing. We were not this active earlier,” Bhasin said adding that Prime Minister Narendra Modi’s interest in technology and social media acted as a major push.
According to him, the number of members of the party’s Facebook page rose from around 1.1mn to over 1.3mn in just four weeks.
In addition, the page has registered their supremacy in terms of engagement and reach in Delhi, much ahead of the AAP.
“On average the BJP posts on Facebook are getting over 10,000 likes while the posts from AAP are liked by around 5,000 people,” he said.
Bhasin credits the achievement to his team of youngsters, who not only analyse Facebook posts and tweets, but also scout for potential volunteers.
“We scan all the comments on the posts that we make. Those who have something thoughtful to add or come with their own ideas to promote the party and its policies are then contacted by our team,” said one of the team members.
At present, the party has over a 100 volunteers in Delhi who cover 52 of the 70 assembly seats. The number is likely to rise to around 500 by the time Delhi goes to polls, Bhasin said.
“The job of the volunteers is to spread the party’s message to the masses and help shape their opinions in our favour,” he said. However, he clarified that none of the professionals or volunteers were being paid.
And having conquered Facebook, the team has now set their eyes on Twitter and WhatsApp.
“Facebook is our base and all other mediums like WhatsApp, Twitter, e-mail, SMS, etc are like distribution channels. But having said that, we will start a similar aggressive campaign on Twitter starting next week and a few weeks before the polling takes place WhatsApp will also be used to reach out to the people,” said Bhasin.
The party is already using WhatsApp to connect over 15,000 party members through 250 groups in Delhi with the top leadership wherein the members can interact with each other and their leaders.
l A man yesterday threw a stone at AAP chief Arvind Kejriwal at a public gathering in New Delhi, a party source said.
The source said the incident occurred around 6.45pm when Kejriwal was addressing a gathering in south Delhi’s Deoli area.
However, the stone did not hit Kejriwal. The suspect was immediately arrested by police.
Immediately after the incident, Kejriwal tweeted, “One person threw a stone at me in deoli jansabha today. BJP so scared? Resorting to violence? I wish well for the boy who did it.”
“We have no bad wishes for people who hurl shoe and stones at us, we wish them all the best,” he tweeted.
