The Sonata, which made its debut in 1985 in South Korea, has played a pivotal role in Hyundai’s growth and reputation, especially in the Middle East and Africa.
Hyundai Motor Company is now celebrating the 30th anniversary of one of its best-selling models, the Sonata mid-size sedan.
The Sonata, which made its debut in 1985 in South Korea, has played a pivotal role in Hyundai’s growth and reputation, especially in the Middle East and Africa, where it was launched in 1988, and by April it had registered sales of some 314,181 units in this region alone.
In total, it has recorded sales of over 7.3mn units globally since its introduction 30 years ago, ensuring its place as a family sedan much-loved by customers all around the world.
During its 30-year history, the Sonata has been constantly reinvented with a fresh new look and innovative technologies to ensure each generation is the leader in the class. Most recently, the Korean brand introduced the all-new Sonata, 7th generation, to the Middle East in September 2014.
“Over the past 30 years we have continued to aspire to become the world’s most beloved brand and the ongoing success of the Sonata has helped contribute to this goal” said James Kim, vice-president and head of Hyundai Africa and Middle East.
“Since 1988, this iconic model has been a huge factor in Hyundai’s growth not only in Africa and the Middle East but around the world, this is thanks to the constant reinvention of the model which has ensured that it has continued to stay ahead of competitor models and at the forefront of our customer’s minds.”
National Car Company, the sole distributor for Hyundai vehicles in Qatar, launched the all-new Sonata mid-size sedan during October last year and ever since the launch, the model has become “very popular” in the Qatar automotive market in view of the high quality and value offered.
The latest generation, named the all-new Sonata stays true to Hyundai’s acclaimed ‘Modern Premium’ brand direction, where it offers modern styling, excellent performance, and practical application of the latest Hyundai technologies. It is the second model that has been designed using Hyundai’s Fluidic Sculpture 2.0 philosophy boasting dramatic looks and a design concept that focuses on ‘Inner Force’, a theme that points to evolved aesthetics and confident perfection.
The all-new Hyundai Sonata is available in Supreme (equipped with all the special features mentioned above), Classic, Mid & Entry grades varying in features and specifications. The all-new Hyundai Sonata available in Qatar is equipped with a 2.4 L MPI engine coupled with 6-speed automatic transmission.
More details about Hyundai models in Qatar can be had from 4435 5117 / 4416 3300 or www.hyundai-qatar.com
