Osama Abdulla Abdulghani, chairman, AAB, receiving the Diamond Award from Hisayuki Inoue, senior managing officer, Toyota Motor Corporation; Abdulrahman Abduljaleel Abdulghani, vice-chairman, AAB, receiving the ‘Outstanding customer service award’ from Inoue and Dr Nasser Abdulghani al-Abdulghani, managing director, AAB, receiving the ‘Marketing award for excellence’ from Inoue.
Abdullah Abdulghani & Brothers (AAB) recently held a special function as “proud recipients” of Toyota Motor Corporation’s coveted ‘Diamond award’.
At the ceremony, AAB was also conferred with the ‘Outstanding customer service award’ and the ‘Marketing award for excellence’.
2014 has proved to be “another exceptional” year, with the highest ever sales recorded and an increased market share. AAB also had the distinction of achieving high points for Customer Satisfaction.
Hisayuki Inoue, senior managing officer, Toyota Motor Corporation, Japan, presented the awards.
Dr Nasser Abdulghani al-Abdulghani, AAB managing director and acting CEO, thanked Inoue and Toyota Motor Corporation for all their support and encouragement, which helped AAB to achieve the prestigious awards. Further, he stated, “Our goal is to become the best automobile distributor in terms of Customer Satisfaction. This is why we give high importance to quality service and we continuously come up with various other initiatives to build and foster lifetime relationships with our customers. Customer service is part of AAB’s DNA. It is embodied in our corporate values and principle, which is, ‘Customer first’. ”
In the AAB values and principle, ‘First’ is an acronym for ‘fairness, integrity, respect, superior performance and teamwork’.
Strong after-sales support is an area that contributed to achieving the Toyota Motor Corporation’s Customer Service Awards. The company has eight quick service centres in various parts of the country, in addition to its state-of-the-art workshop at the Industrial Area. The quick service centres are located in D Ring Road, Abu Hamour, Al Wakrah, Landmark, Golf Course, Al Nayef and Al Khor with some of these QSCs open to customers 24x7.
Today, AAB’s customers can get a quotation for new vehicles and make service appointments through the company website, Facebook page or via phone.
Further, AAB’s showrooms are open seven days a week with extended working hours with no lunch breaks. The AAB CRM Department also organises customer educational workshops every month to educate customers on various Toyota features and to convey tips on maintenance and other ‘Dos and Don’ts’.
AAB also invested in information technology when it launched the Inspire Project in 2014 to enhance customers’ showroom experience and for future business requirements by upgrading the IT Platform to SAP. It was also the year when a major step was taken in connecting with customers and the public at large via the social media – Facebook, Twitter and Instagram – attracting a 200,000-plus fan-following for Toyota and more than 100,000 for Lexus. Through the social media AAB engages customers and fans with information about the latest offers, tips on maintenance, booking of test drives, innovations in the automobile industry, etc.
An exciting highlight of the year 2014 was AAB’s participation in the Qatar Motor Show with Toyota’s stunning ‘Wave’ concept show area where the public was treated to not only Toyota’s current array of models but also ‘Cut Body’ displays highlighting future safety features, Toyota Driving Experience Simulator, T-Connect and an Instagram booth.
Finally, one of the significant milestones in 2014 was the celebration of 50 years of partnership between AAB and TMC.
AAB has always recognised the value of fostering happy, motivated performers and the fact that keeping up the success momentum requires the active participation of its employees. In line with this principle, the company continually implements numerous employee engagement programmes to enhance employee morale and to empower them in their responsibilities.
Abdullah Abdulghani & Bros Company was established in 1958 as part of Qatar’s infrastructure development. In 1964, AAB was awarded the Toyota Dealership.
AAB has grown to be one of Qatar’s leading automobile companies with operations spanning heavy equipment, pre-owned vehicles, rental and leasing.
