Disinflationary dynamics is likely to continue this year, and possibly beyond, unless governments around the world prop up aggregate demand through an appropriate fiscal response, QNB has said in a report.
“The global economy has started 2015 on the wrong foot,” QNB said.
The sharp decline in oil prices pushed the eurozone into deflation in December 2014 and resulted in a significant slowdown in inflation in Japan, the UK and the US. More worrisome, there is growing evidence that these disinflationary pressures are affecting wages and, to a lesser extent, asset prices. This is leading global investors to further hedge against deflation by buying long-term government bonds, pushing yields down to historic lows. Going forward, unless this disinflationary spiral is stopped, the world economy is likely to enter a prolonged period of deflation, also called the ‘Great Deflation’.
“Now, the reality of global deflation is upon us,” QNB noted.
The eurozone slipped into negative inflation in December 2014 (-0.2%) on lower energy prices. At the same time, the UK registered the lowest inflation rate (0.5%) since 2000, while US inflation slowed to 0.8%, the steepest monthly slowdown in six years. Japan’s inflation was barely positive (0.7%) in November 2014, excluding the one-off effects of the consumption tax hike in April.
Going forward, the expectation is that the eurozone will remain in deflation for the whole of 2015, despite the expanded Quantitative Easing (QE) adopted by the European Central Bank last Thursday. Japan is projected to fall back into deflation as lower energy prices feed into other consumer prices. The expectation is also that both the UK and the US will experience negative inflation for at least a portion of 2015. This would imply that more than half of the global economy will be in deflation in 2015.
A more worrisome development is that these global disinflationary dynamics are starting to impact the wage setting behaviour across the globe. In the US, average hourly earnings declined 0.2% month-on-month in December. Across the Atlantic in the UK, they similarly declined 0.1% month-on-month in November. Eurozone data on average hourly earnings is only available on a quarterly basis with a significant lag, but the latest available data shows a moderate increase (1.2%) in Q2 2014.
Japanese average hourly wages were barely growing in November 2014. This weakness in wage growth suggests that expectations about future deflation are already affecting wage setting behaviour. If this becomes entrenched, the positive effects of lower oil prices on consumption will be offset by reduced expectations of future income, thus putting further negative pressure on an already weak aggregate demand. The impact on growth from lower oil prices would therefore ultimately be negative, QNB said.
There is also growing evidence that disinflationary pressures are hitting asset prices. The latest available data shows that house prices are falling in China, the eurozone, Japan and Singapore and they are significantly slowing down in the UK and the US. Going forward, house prices are likely to decline further as deflation and lower wage growth set in.
In London, for example, estate agents expect house prices to drop by up to 5%, according to the UK Royal Institute of Chartered Surveyors. In addition, global equity prices have fallen by about 5% since their peak in early July 2014, according to the MSCI World Advanced and Emerging Markets Index.
While this is still within the normal volatility range, it suggests that equity markets are also pricing in the impact of deflation on global growth.
In summary, QNB said deflation was starting to spread into lower global consumer prices, depressed wages and, to a lesser extent, softer asset prices.


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