From left: Mynt Zaw, national sales director, Ooredoo Myanmar; Cormack; David Abel, chief mentor, Ooredoo Myanmar; Hein and Marafih pose at the official launch of Ooredoo’s mobile services in Myanmar’s capital Nay Pyi Taw. Right: A traditional candlelit performance during the launch.

Ooredoo has officially launched its mobile services in Myanmar, offering customers a world-class 3G service with fast Internet, as well as providing a solid foundation for a future move into 4G services.

Its services were launched in Myanmar’s three major cities and surrounding regions, initially covering 68 cities and towns and 7.8mn people. The network will rapidly extend beyond these cities to include 25mn people by the end of the year.

The services were launched at a celebratory ceremony held in the capital city, Nay Pyi Taw in the presence of Dr Nasser Marafih Group CEO, Ooredoo; U Myat Hein, Minister of Communications and Information Technology, Myanmar; U Than Htun Aung, director of Posts and Telecommunications Department, Myanmar; alongside other VIP guests, senior representatives from Ooredoo and media.

“With the introduction of Ooredoo’s services, our citizens will have an opportunity to choose the operator and services they use based on the quality of service, price and customer care. This will be a highly competitive market as our people are hungry for world-class communications services at affordable prices,” Hein said.

During the launch ceremony, Marafih highlighted the company’s success in Myanmar since winning one of two commercial telecom licences in 2013. Highlights in the past 12 months included constructing towers that deliver next-generation technology and its life-enriching benefits, creating employment opportunities for Myanmar’s people and engaging with communities across the country as the company works to become part of the nation’s everyday life.

“A little over a year ago, we committed to breaking down all the barriers that limited the people of Myanmar’s access to high-quality voice calls and a fast Internet experience. One of the many reasons we are excited to be here in this wonderful country is that we strongly believe everybody has the right to experience the life-enriching benefits of mobile technology and the Internet,” he said.

With top-up vouchers available from just $1, and for sale at 30,000 outlets across the country in addition to the 6,500 dealers selling Ooredoo SIM cards, the company is focused on ensuring accessibility for all. It has also launched a series of introductory Internet bundles and chat packs.

The company is also offering affordable handsets through launch promotions, such as the Samsung Galaxy V bundle, which offers the device and a package of minutes, SMS and data at an affordable price.

“We are so excited to have met our commitment to bring mobile telecommunications to the people of Myanmar, edging us ever closer to being able to serve the nation’s huge appetite for mobile technology. We are here today to bring our next generation network with the world’s most advanced 3G technology to the people of Myanmar all at affordable prices,” according to Ross Cormack, CEO, Ooredoo Myanmar.