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| Jaidah customers in a desert convoy to Sealine. Right: Jaidah customers were treated to a barbecue at the special customer appreciation event |
Over 60 vehicles made the trip where Jaidah customers, the “Chevrolet Knights”, were treated to a day of family fun.
The 10am departure from Jaidah Group’s main showroom led to a midday arrival at the venue and was followed by a barbecue lunch and a series of raffle draws.
Activities taking place were camel riding and volleyball.
A big draw at the “Chevrolet Knights” event was the “4x4 Technical Room” where Jaidah service team and Chevrolet experts were on hand to show instructional videos and give tips to customers on how to get the best out of their 4x4 Chevrolet vehicles.
The same technical staff took reservations for customers to take their vehicles off-road on their own, or arranged to do so accompanied by professional drivers.
Before reaching the final destination, Qatar Ventures, there was a final stop to reduce tyre pressures to optimum desert pressures.
The raffle draws featured 24 lucky winners with prizes provided by the event’s co-sponsors Qtel, Garmin and Virgin Megastore.
There were six draws, with four prizes available in each.
Four Chevrolet customers won broadband packages from Qtel, four more customers walked off with brand-new Garmin satellite-navigation devices and four lucky winners grabbed vouchers for Virgin Megastore to the value of QR500.
Jaidah Automotive provided the prizes for a further 12 winners, handing out vouchers for Chevrolet Silverado’s accessories, car servicing, and equipment from ACDelco.
Jaidah Automotive’s marketing and product development manager Sami Skaff commented: “Jaidah Automotive has a constant and keen focus on meeting and exceeding our customers’ expectations and we thought this ‘Chevrolet Knights’ desert convoy would provide an interesting and unique experience for a significant number of our Chevrolet customers.”
