Al Meera officials join in the cake cutting ceremony marking the opening of the company's 41st store in Muraikh. PICTURE: Othman al-Samarraee
By Peter Alagos
Business Reporter
Al Meera Consumer Goods Company has opened its 41st branch in Muraikh as part of its expansion strategy to serve as many customers in Qatar. The soft opening of the Jeryan Nejaima branch, the 42nd, was also held on Sunday.
Dr Mohamed Nasser al-Qahtani, deputy chief executive officer, Al Meera, stressed that the company’s continued expansion supports the Qatar National Vision 2030, which calls for continuous community development around the country.
“We always strive to be true to our motto - ‘Your Favourite Neighbourhood Retailer’ - by establishing our footprint in as many communities as possible. This allows us to answer the needs of residents by providing them with a unique and convenient shopping experience in each of our branches,” al-Qahtani said.
The 5,500sqm Muraikh branch boasts of a 1,200sqm supermarket area and offers a wide variety of food and non-food items, as well as fresh products. The store includes a butchery, fishery, delicatessen, fruits and vegetables area, and bakery.
Al-Qahtani said the Muraikh branch will also host 19 shops, four restaurants, and a small playground for kids, which will be inaugurated soon.
“The new branch is highlighted by state-of-the-art elements from high-tech lighting to storage techniques and technologies. The branch’s world-class shelves reflect our keenness to offer the best products display for our customers; our good-looking and well-spaced shelves also allow customers to shop for items efficiently,” al-Qahtani explained.
He also said Al Meera will be inaugurating five other branches this year in Thakhira, Al Wakrah, Al Thumama, Al Wajba, and Rawdat Ekdeem.
“These new upcoming stores will be opened to the public on weekly intervals as part of our goal to achieve a wider spread and satisfy our customers,” al-Qahtani said.
In addition, al-Qahtani said Al Meera is currently constructing 14 new shopping centres in Sailiya North, Bu Sidra, Al Wakra 2, Umm Salal, Leabaib 1, Leabaib 2, Rawdat Aba El-Herran, Azghawa, Al Khor, Um Qarn, Rawdat Al Hamama, Jeryan Junaihat, Al Sailiya, and Ain Khaled.
Once completed, Al Meera will be ready to open its new branches after obtaining the necessary approvals and licences from relevant authorities bringing its network of branches in Qatar to 56, plus five other outlets in Oman, al-Qahtani said.
“The goal of Al Meera’s expansion is to provide outlets to all consumers wherever they are in Qatar. In parallel, Al Meera continues to rehabilitate and maintain its old branches to integrate them with the new innovative concept, which is designed by international companies to meet the Qatari market requirements,” he added.
During the opening ceremony, al-Qahtani was joined by Al Meera board member Mohamed Abdulla al-Mustafawi al-Hashemi and other company representatives.
