AAB managing director Dr Nasser Abdulghani al-Abdulghani and SAP Gulf managing director Gergi Abboud (left).
Abdullah Abdulghani and Brothers Company (AAB), which is marking the 50th anniversary of being awarded the Toyota dealership in Qatar, has become the first auto dealer in the Middle East to implement SAP’s Dealer Business Management 8.0 solution.
AAB is revamping its back-office and front-office processes with SAP to integrate and simplify sales and warehousing to focus on customer demands. As one of Qatar’s leading automotive brands, AAB’s top management have noted they have simplified their technology infrastructure to enhance customer experience.
“With SAP’s technology and world-class processes, and a strong commitment from management, AAB will have the real-time visibility in products and services to meet Qatar’s rising demand for motor vehicles,” SAP Gulf managing director Gergi Abboud said.
“AAB aims to ensure that customers can find shorter queues, better visibility on spare parts, and enhanced invoicing,” he explained.
AAB marked one of the world’s fastest deployments of Dealer Business Management, which SAP has found can lead to a 35.5% higher business satisfaction for organisations.
AAB also plans to drive forward its digitisation efforts with SAP, a leader in enterprise application software, to leverage the investment made in this platform.
Founded in 1958, AAB operates two Toyota and Lexus showrooms and eight service centres, and has more than 3,000 employees across the country.
