Omar Alfardan in a Ferrari during a parade en route to the Losail International Circuit.
Alfardan Sports Motors, the official Ferrari importer in Qatar, organised the “6th Emozioni in Pista” for Ferrari owners and enthusiasts at the Losail International Circuit.
Omar Alfardan, president and chief executive officer, Alfardan Group, welcomed VIP guests and executive managers of Alfardan Group before leading a parade of some 39 cars to Losail International
Circuit.
During the event, Italian training experts from Pilota Ferrai demonstrated sport driving techniques and helped Ferrari owners and prospective clients unlock the full potential of the cars.
For the first time in Qatar, the 6th Emozioni in Pista witnessed the world’s fastest hybrid car, LaFerrari, on the racing track. The LaFerrari is Ferrari’s first ever production car to be equipped with the
F1-derived hybrid solution.
Charly Dagher, general manager, Alfardan Sports Motors, said, “It’s all about an unforgettable driving experience, and creating moments that provoke the emotions and passion associated with being part of the Ferrari family, while showcasing the exclusive world of the Prancing Horse.
“The Emozioni in Pista has become an iconic event in Qatar with increased participation year after year. Since the event allows our clients to race in their own cars, safety is on top of our priorities, the Ferrari Pilota instructors provide guests with the know-how and best safe driving practice on the track. Safety gear, suits, and helmets were provided by Level One from the most famous racing gear brand, Sparco.”
Guests also enjoyed test driving the latest addition to Alfardan Sports Motors family, the elegant, sporty, exclusive, and versatile Ferrari California T. The California T model is a true representation of the history and excellence of the Prancing Horse, enhanced for superiority yet
reflective of Ferrari’s tradition.
With each event, Alfardan Sports Motors reaffirms its commitment and efforts to exceed clients’ expectations. The “6th Emozioni in Pista” reflected the exclusive lifestyle of the world of Ferrari.
Ferrari enthusiasts also had the chance to admire the classic cars display, the Formula 1 mock-ups and to explore Ferrari’s lifestyle boutique, featuring elegant and unique Ferrari accessories, car accessory displays, and the chance for clients to personalise their cars with additional parts designed by Ferrari.
