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Al Meera Consumer Goods Company has launched a new initiative through which it seeks to revive Qatari traditions between neighbours during the holy month of Ramadan. |
The initiative involves evoking the spirit of compassion and solidarity and the custom of exchanging food prior to Iftar.
In keeping with its motto “The Favourite Neighbourhood Retailer”, Al Meera formed a team of employees who started visiting families outside Doha in the vicinity of some of the company’s branches, such as in Abu Nakhla, Al Shahaniya, Al Shamal and Al Dhakira, and distributed Al Harees - the most famous traditional Qatari Ramadan dish - among them.
The initiative has been carried out by Al Meera in co-operation with Harees al-Walda restaurant.
Dr Mohamed bin Nasser al-Qahtani, Al Meera deputy CEO, said: “Our initiative for this month comes as part of our keenness to maintain social cohesion between Al Meera and its customers. Reviving this particular custom is a chance to confirm that we are holding on to our heritage and an occasion to repay our customers who trust Al Meera and its services.”
The company’s social initiative seeks to achieve the vision of Al Meera through its “distinctive team, innovative approach and dutiful social behaviour”.
Al Meera has taken part in several social activities recently, such as supporting a diabetes screening and awareness campaign launched by Action on Diabetes for Ramadan by allocating spaces at three of its major outlets to host stands for the initiative.
The campaign aimed at early detection of diabetes and at guiding Al Meera customers towards healthy lifestyles by offering advice about fasting to those with the condition.
