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Private sector employers need to understand the aspirations and motivations of young Qataris, a new report launched by Qatar Chamber reveals. |
The report shows that Qataris are highly motivated by factors such as ‘serving the country’ and ‘contributing to their society,’ but private sector employers believe “they are solely motivated by money and an easy life.”
“Employers are using totally wrong messages to attract and recruit young Qataris,” the report says.
The report shows how to design and implement a campaign to attract Qataris with the right messages.
“Even in competition with government salaries, employers could show that the lifetime income of the private sector is normally higher, because of the possibilities for development and fast promotion, compared to government
employment,” it says.
It also calls on employers to work together to overcome any misperceptions by Qataris.
Many young people believe that private sector roles are less meaningful than government roles. They are seen as lower status, harder work and lesser paid. They believe that a government desk job is the ‘best career’.
The report calls for giving Qataris different messages in ways they can relate to. “Employers often believe young nationals only want money and a ‘big’ job title, but making the family proud, contributing to national success and feeling important are as important. Incorrect perceptions on both sides are stopping employers and young nationals from engaging effectively,” it said.
The report notes that companies tend to work in isolation to address an industry wide problem.
The QC report also highlights ‘an opportunity and a need’ for up to 80% Qataris of working age to become leaders in their
companies.
In Qatar, the working population is around 1.5mn, out of which 120,000 people have to be leaders. “There are only about 150,000 employable Qataris. So there is an opportunity for a huge proportion of Qataris (up to 80%) to become leaders,” it says.
The research for the report was carried out by Oxford Strategic Consulting.
