Alfardan Group has proudly carried the same brand identity for over 20 years without changing its prominent emblem, brand values, mission, vision, and promise. The Group has decided to capture its long-standing legacy and the path it has taken to offer an exclusive experience by uplifting the image and the story of its brand.Alfardan Group’s new mission is to maintain and enhance its exceptional standards; inspired and motivated by it family values and corporate culture.In an exclusive interview with
Gulf Times, Alfardan Group President and CEO Omar Alfardan said, “We have always been fully committed to delivering products and services that satisfy market demands and exceed our client’s expectations. Our vision is to achieve success; fuelled by our passion and family values. Alfardan Group’s passionate approach has always been the driving force behind its successful operations. Our brand promise is to satisfy and exceed desires for an exclusive experience."
Q) What are the values you plan to focus on during this upcoming stage? Passion: Our passionate approach has always been the driving force behind our operations, from the company’s founding fathers onwards. Because we feel strongly about our business and our people, we are committed to investing the necessary time and effort to ensure our product offerings are always of the highest quality.Mastery: Aiming far higher than everyday competence, Alfardan Group strives to achieve a mastery of the business sectors it invests in. Our primary aim is to exceed expectations, both of our clients and our own – a mindset reflected in everything from the biggest decisions to the smallest operational details.
Evolution: Our commitment to evolve our brand portfolio is a major factor in the way we do business and how we behave. It’s about continuously improving our products and services, whilst always seeking opportunities to expand our product lines, services and client experiences into new geographies and new markets. We believe in looking ahead.Trust: By staying true to our roots and honouring our long tradition of high standards, Alfardan Group aims to remain a company in which clients can have confidence – a business they can trust. Able to rely on us for outstanding quality and unrivalled service, our clients can be rest assured that they are in safe hands. Distinction: By delivering a wide range of quality-led products and services, we strive to reflect a superior level of elegance and distinction – aiming constantly to create an unrivalled brand portfolio that offers clients every opportunity to take advantage of a luxurious lifestyle and enjoy an exclusive experience.
Q) For your esteemed clients, what difference will the new brand identity bring about? Our revamped identity incorporates a new tagline for Alfardan Group, which is EXCLUSIVE EXPERIENCE. This reflects the way Alfardan Group builds lasting bonds with clients and partners through all its interactions, which when combined with the products and services offerings that are associated with the highest standards of quality and exclusivity, deliver an Exclusive Experience for our clients. Alfardan Group manages an unrivalled brand portfolio covering the jewellery, property, hospitality, healthcare, automotive, marine, and financial services sectors, that offers clients every opportunity to take advantage of a luxurious lifestyle and enjoy an exclusive experience.
Q) Medical investment has become one of the prominent areas of activity for Alfardan group lately... what are your efforts in this sector? Alfardan Group ventured into Qatar’s medical services sector with the launch of Alfardan Medical with Northwestern Medicine (AMNM). This is Alfardan Group’s first investment in the healthcare sector, as part of its social responsibility towards the State of Qatar and its vision to develop projects that will contribute to the realisation of the Qatar National Vision. Alfardan Group’s entry into the medical sector marks the opening of a new chapter in the Group’s success as one of Qatar’s pioneering business leaders for over 65 years, which has seen the Group grow to become one of the premier family-owned conglomerates for several business lines in the region.Alfardan Group carried out a rigorous assessment of healthcare systems with the appropriate medical expertise and reputation prior to selecting Northwestern Medicine to provide the guidance, oversight, and advice for both the construction and operation of the new facility. The Chicago-based Northwestern Medicine is one of the United States’ premier academic health systems, anchored by Northwestern Memorial Hospital, one of the top ranked hospitals in the United States. The partnership between Alfardan Group and Northwestern Medicine for AMNM leverages both organisations’ complementary strengths: Alfardan Group’s legacy and scale in offering hospitality and luxury experiences, and Northwestern Medicine’s longstanding history and leadership in the medical field. AMNM is delivering advanced integrated healthcare by leveraging Northwestern Medicine’s expertise in medical services and the Alfardan Group’s renowned capacity for service excellence. These merits truly differentiate AMNM as a premier healthcare provider. With the opening of AMNM, Alfardan Group’s ambition is to enhance Qatar’s medical system and reach global standards in healthcare. Our renowned legacy advances AMNM’s vision and mission to enhance the standard of premium healthcare in the Qatari market.
Q) The 2022 World Cup is one of the most prominent events to take place in the country during the next year... what is there to say about the efforts and actions of Alfardan group in regard to this mega event? Alfardan Group is looking forward to supporting the Qatari government in delivering a successful FIFA World Cup Qatar 2022™ by offering a world-class exclusive experience to visitors across Alfardan Group properties and hospitality during the major sporting event. Visitors will get to reside in some of the Group's five-star hotel properties during their stay, while enjoying a culinary experience like no other. In 2021, FACT Dining Awards lauded nine Alfardan Group food and beverage outlets for their fine-dining experiences, showcasing Alfardan Hospitality’s commitment to delivering exclusive experiences to its guests. From shopping the finest jewellery, to high-quality medical care and award-wining dining experiences, Alfardan Group is ready to make the FIFA World Cup Qatar 2022™ a memorable and distinct experience for all.
Q) What about the efforts of Alfardan Group when it comes to social responsibility? Alfardan Group has endorsed several projects and initiatives in line with the vision of His Highness the Amir Sheikh Tamim bin Hamad al-Thani, and the Qatar National Vision 2030, which aims to promote the highest standards of living among the citizens and residents of the country. Corporate Social Responsibility (CSR) is an important part of Alfardan Group’s corporate values. Having prospered in Qatar and grown internationally, Alfardan Group feels a strong responsibility towards the advancement of the community. Through the Tariqi Programme, we support the future leaders of Qatar. Launched in 2006, the Alfardan scholarship Tariqi Programme, which means ‘my path’ in English, is intended to provide financial support to students who demonstrate a commitment to academic excellence. Funding covers the full tuition fees for the duration of the student's undergraduate career, paid directly to the studenttarget="_blank"'>