Qatar should consider a six-point strategy to support post-war opportunities in tourism, hospitality: KPMG
Doha should consider state insurance fund to indemnify global event organisers and hospitality support scheme: KPMG in Qatar Doha should consider a six-point strategy, including a state-backed insurance fund to indemnify global event organisers and hotels and a hospitality support scheme to subsidise hotel occupancy, to support the post-war opportunities in the country’s tourism and hospitality sector, according to KPMG in Qatar.In its latest note, KPMG in Qatar highlighted the need to establish a state backed insurance fund to indemnify global event organisers and hotels against future airspace closures."This provides a financial floor for high-impact bookings (MICE or Meetings, Incentives, Conventions and Exhibitions; and major entertainment), ensuring that global partners can re-commit to 2026/27 dates without personal capital risk,” it said.The government authorities should consider implementing a rescheduling guarantee programme to offer a fixed window for postponed or cancelled events, giving the international organisers contractual certainty to rebook Qatar in 2026/27 and supporting the recovery of the hospitality and events sectors, it suggested.Past experiences, including Qatar’s rapid recovery following the 2017 blockade, show that the hospitality sector can rebound strongly once confidence and safety are restored, it said."With tourism infrastructure largely unaffected, the success of a post-conflict promotional campaign will determine how quickly conferences, airline traffic, and leisure travel return," it added.Hospitality operators, according to KPMG, should launch customer retention programmes immediately, including free rebooking guarantees, loyalty point credits, and VIP upgrades, to preserve relationships with guests affected by cancellations or disruptions.The hospitality operators should also accelerate investments in direct digital booking and virtual concierge services to reduce reliance on OTA (online travel agency) platforms and secure direct revenue stream.With in-person events halted, hotels are accelerating virtual events, AI or artificial intelligence-powered guest services, and contactless solutions.Qatar’s advanced digital infrastructure supports these offerings, sustaining engagement and generating alternative revenue during restricted-movement periods, the note said.The government should consider implementing a temporary waiver of municipality fees, service charges, and hospitality licensing fees for the first 100 days of post-conflict recovery to support the sector’s rapid rebound.The government should also consider introducing a Qatar hospitality support scheme to subsidise hotel occupancy for diplomatic events and international conferences during the first 100 days post-conflict, helping to rebuild the MICE pipeline.Efforts such as diplomatic negotiations and maintaining relations with all parties are expected to drive substantial post-conflict diplomatic and business tourism."Doha is well-positioned to host regional normalisation talks, reconstruction conferences, and international business forums, creating strong demand across hotels, hospitality, and event management sectors," KPMG said.Suggesting expansion of tourism via maritime routes; it said historical data show that travelers arriving by sea account for around 9% of total visitors."The current crisis offers an opportunity to grow this segment by enhancing port facilities, cruise offerings, and marketing Qatar as a key maritime stopover, helping diversify arrivals and reduce reliance on air travel," it said.