Local brand to showcase a collection exclusively designed for Qatar

A Qatari jewellery brand will showcase a one-of-its-kind collection, which reflects the local culture and heritage, at the Doha Watches and Jewellery Exhibition 2018, scheduled to take place from February 21 to 26 at the Doha Exhibition and Convention Centre. Dubbed as ‘Papillon collection’ (named after the brand), the simple yet elegant items have been exclusively and specially-designed for Qatar by Papillon Jewellery. Papillon is a Qatari concept born from the passion of Noora al-Ansari, “who believes in the beauty that comes from the simplicity of natural elements like precious stones.”“Papillon (means butterfly in French) concept is cozy; from the first moment that a client enters the jewellery, the purpose is to make her feel at home,” she said. “Each item has been designed and created very carefully to make it elegant, classic, and beautiful.”By combining fine diamonds and pearls with precious stones in varied colours, the goldsmith represents different shapes and sizes of beautiful butterflies in white gold. The Papillon collection consists of bracelet, earrings, ring and a necklace combining lavish pearls. As the stores’ main collection, Papillon represents the identity and concept of the brand name and reflects the luxuriousness of the place (France) at the same time.“We plan to create a jewellery collection to be called ‘made by Qatar’ using pearls and other precious stones, and at the same time we also plan to create a 21k gold jewellery that is purely designed to reflect Qatari heritage and culture,” al-Ansari noted.She added that Papillon offers a selection of gifts for every occasion and according to the season, woman’s age and traditional festivities in Qatar. The jeweller cited a growing demand for Qatar-inspired and beautifully-crafted jewellery pieces saying such items define the personality of the owner who is proud of his culture and heritage.Papillon will showcase its Royal collection, “which was born in the heart of India” and are made for special occasions such as engagement or wedding events while its Signature collection is expected to attract “elegant ladies who likes ready to use and easy to combine with many styles and outfits jewellery. Papillon also has a Pakistani Gold collection, which will be introduced in Doha for the first time, and an Omani Gold collection, which shows the culture and heritage of the Gulf country. The brand will also showcase its Florence-inspired Firenze Italia collection and Elegant Everyday collection, designed for female customers who want to look elegant all day long whether it is for work, meet friends or go out casual.About the exhibition, she said, Papillon is honoured and pleased to take part in a prestigious event for the second time since “it is not easy to get into DJWE – a high scale and famous exhibition.” “It is an opportunity for us to showcase our concept, brand and collections with many big names (in the jewellery and watch industry) in Qatar,” she stressed.