NBK Automobiles launches AMG Performance Centre

Nasser Bin Khaled (NBK) Automobiles, the authorised general distributor of Mercedes-Benz in Qatar, has inaugurated the dedicated Mercedes-AMG Performance Centre in its showroom at Salwa Road.The new facility was inaugurated by Sheikh Nawaf Nasser al-Thani, chairman of Nasser Bin Khaled.The ceremony was attended by Khaled Sha’aban, NBK Automobiles general manager, Dennis Obermeier, AMG senior executive, Mercedes-Benz Cars Middle East FZE and other guests.Extended on an area of 550sq m, the new AMG Performance Centre was renovated, refurbished, re-designed according to the latest updated AMG global retail guidelines.It can host up to eight Mercedes-AMG cars, with special customer service, state-of-the-art technology, and large LED screens that show the features and high performance of Mercedes-AMG cars.Customers of AMG can have a better understanding on the distinctive features of the Mercedes-AMG cars, in terms of engine, technology, interior and exterior designs.The centre will also have a luxury lounge that offers clients the best services.Sha’aban, said, “We are pleased to inaugurate the new Mercedes-AMG Performance Centre at our showroom which comes within our continuous development plans.“We are happy to strengthen our ties with Mercedes-Benz and launch this dedicated state-of-the-art centre equipped with latest technology, to demonstrate the specs and features of Mercedes-AMG cars, and provide high standards of customer service”.“The new Mercedes-AMG Performance Centre reflects the core values of the brand in terms of high performance, aggressive design, and unlimited power.“It will offer the customers more choices to add their personal touches on their cars to reflect their own ambition and style.”AMG embodies automotive high performance, exclusivity and dynamic driving pleasure. The Mercedes AMG specialises in unique, high-performance vehicles; its sporty saloons, SUVs, coupés, cabriolets, roadsters and specially built one-off models constitute a product portfolio which meets its customers’ every wish.Mercedes AMG has overall responsibility for developing the design, aerodynamics, interior as well as the powertrain, engine, suspension, brakes and electronics — right up to granting final approval for production of the complete AMG vehicle.The image of Mercedes-AMG as the successful performance brand of Mercedes-Benz is reflected in its impressive successes in the world of motorsport and its unique vehicles.The Mercedes-AMG brand promise of “Driving Performance” stands for state-of-the-art technology and pure driving excitement.The AMG design language stylistically emphasises the car’s high level of driving dynamics.It integrates technical requirements such as wider wheel arches and other motorsport features into a total work of art.The technology of AMG high-performance automobiles fundamentally differs from other cars.