Japan’s ties with Qatar have strengthened on several economic fronts over the past year, and the country is now seeing more visitors from the Gulf region than at any previous point, new data from the Japan National Tourism Organisation (JNTO) shows.
A recent JNTO statement revealed that visitor arrivals from the six GCC countries reached 55,924 in 2025, a 25.2% rise from the year before, outpacing the 15.8% global growth rate that pushed Japan’s total international arrivals to a record 42.68mn.
The figures released by JNTO arrived weeks after Japanese ambassador Naoto Hisajima highlighted the breadth of economic activity now connecting the two countries, from energy to investment, during Emperor Naruhito’s birthday reception in Doha held in February.
Among the milestones announced by Hisajima was the 27-year Sales and Purchase Agreement (SPA) signed in February between Japanese energy company JERA and QatarEnergy for the supply of up to "3mn tonnes per annum” (MTPA) of LNG from Qatar to Japan.
It can be recalled that on the sidelines of the 21st International Conference and Exhibition on Liquefied Natural Gas (LNG 2026) held in Doha, the Minister of State for Energy Affairs HE Saad bin Sherida al-Kaabi, who is also the President and CEO of QatarEnergy, and Global CEO and chair of Jera Inc, Yukio Kani, signed the agreement, in the presence of senior executives from both companies.
According to the ambassador, new capital from the Qatar Investment Authority (QIA) has also recently been channelled into Japan, with private-sector facility investments from Qatar exceeding $6.5bn across 2023 and 2024.
Hisajima also encouraged Qatari investors to explore Japanese government programmes, including the Programme for Promotion of Foreign Direct Investment in Japan 2025 and the Japan External Trade Organisation’s (JETRO) "Invest in Japan" initiative.
Highlighting the growing interest in Japan among travellers from the Gulf region, JNTO stated that demand from GCC travellers has carried into 2026, and that the momentum is driven by Japan’s seasonal appeal and improved air connections across the Gulf.
For the summer months, JNTO is directing Gulf visitors toward Hokkaido, Japan’s northernmost island, where temperatures stay mild and the scenery shifts from ski runs to flower fields and national parks.
Hokkaido is around 90 minutes from Tokyo by domestic flight, landing at New Chitose Airport. The island is known in summer for the flower fields of Furano and Biei, volcanic lakes, hot springs, and Ainu cultural sites. Visitors to the Niseko area and Lake Akan can also find private resort stays and wellness retreats set against open countryside. The island is also home to the indigenous Ainu people, whose traditions, craftsmanship, and history offer a cultural dimension rarely found elsewhere in Japan, JNTO stated.
The food scene is another draw, JNTO pointed out, noting that Hokkaido is celebrated for fresh seafood, premium dairy produce, and soft-serve ice cream. In Sapporo, the regional capital, the dining options include Muslim-friendly choices such as halal wagyu ramen.
JNTO’s executive director for the Dubai office, Kobayashi Daisuke, said Japan welcomes visitors year-round and that Hokkaido remains a particular recommendation for Gulf travellers during the summer months for its cool climate, outdoor options, and quality of food and accommodation. The organisation would continue working with partners across the GCC to raise awareness of Japan as a travel destination, he said.
"JNTO will continue working closely with partners across the GCC to strengthen awareness of Japan and provide reliable information and comfortable travel experiences,” stated Kobayashi, adding that "JNTO will continue its promotional activities in cooperation with local stakeholders and partners across the GCC.”