Snoonu founder and CEO Hamad al-Hajri believes robotics and drones will transform the delivery business in the Arab world, positioning Qatar’s first homegrown tech unicorn at the forefront of regional innovation.
"We believe this will be revolutionary for our region for multiple reasons. By 2035, we can imagine this delivery business will be done by robotics and drones,” al-Hajri told Gulf Times in an exclusive interview Wednesday on the sidelines of Web Summit Qatar 2026.
During the summit, the Qatar Research, Development and Innovation (QRDI) Council expressed its support for Snoonu’s new robotics project, as part of efforts to strengthen national capabilities in artificial intelligence (AI) and advanced robotics.
According to QRDI secretary-general Omar Ali al-Ansari, the council’s partnership with Snoonu "represents a successful model of collaboration between ambitious national companies and government-backed innovation programmes,” adding that "the council takes pride in supporting some of the most innovative companies in Qatar and the wider region.”
At the Web Summit, Snoonu unveiled new services designed to expand both consumer offerings and logistics capabilities. These include Snoonu Robotics, Snoonu Charge, and Snoonu Cloud — a pioneering platform-as-a-service super-app enabling countries to build their own digital ecosystems.
Al-Hajri also explained that Snoonu’s success rests on a "golden triangle” of logistics: consumers, logistics partners, and business partners. He said consumers benefit from rapid delivery across multiple verticals. At the same time, logistics partners are empowered by AI-driven algorithms and smarter location systems, and business partners gain enhanced digital platforms to grow their operations.
"Our vision is to serve millions of customers by making their lives faster and easier, while also simplifying business through Snoonu and enabling logistics partners to earn additional income by providing services on our platform,” he said.
Al-Hajri also pointed out that Snoonu’s unicorn milestone has become a catalyst for Qatar’s startup ecosystem, inspiring founders, angel investors, and venture capital firms to enter the market.
"Now, I can see many founders who want to build their own startups, many angel investors, all the way to VCs. Even the region’s first growth VCs will launch in Qatar,” said al-Hajri, citing UAE-based investment firm Shorooq.
Al-Hajri emphasised Doha’s growing appeal as a hub for innovation, noting that "technology’s borderless nature” allows companies to operate globally from Qatar. He also credited government initiatives for accelerating the ecosystem, including Qatar Investment Authority’s (QIA) $3bn fund-of-funds, the QRDI Council’s innovation grants, and Invest Qatar’s incentive framework for foreign direct investment.
Asked about his outlook for 2026, al-Hajri said he expects to see multiple Series A and B startups emerge in Qatar, alongside international relocations to Doha. He argued that Snoonu’s trajectory underscores both the company’s ambition and Qatar’s growing role as a regional innovation hub.