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Silk, Strength, and Sustainability: How Aisha Hossain Is Redefining Modest Luxury on the Global Stage
The modest fashion industry is entering a new era, one led not by volume or seasonal trends, but by craftsmanship, cultural storytelling, and conscious luxury. At the forefront of this shift is Aisha Hossain, the British founder behind Selhaya, a Maison reimagining what luxury can mean for women who value intention and elegance.
This week, Selhaya arrives in Türkiye for one of the most anticipated industry gatherings of the year: the Modest Fashion & Art Trade Show, hosted at the Istanbul Expo Center and held alongside the 10th OIC Halal Expo and World Halal Summit. With buyers from over 100 countries and thousands of industry professionals in attendance, the event is considered a major global platform shaping the future of halal and ethical design.
For Aisha, the Istanbul showcase is more than a runway moment. It marks the international debut of the Wayakoum Pink capsule, six limited-edition silk abayas designed in honour of Breast Cancer Awareness Month. Created in Selhaya’s signature pure silk, the collection reflects quiet strength and feminine resilience through symbolic colour and considered craftsmanship.
What sets this capsule apart is its purpose. As part of Selhaya’s ongoing philanthropic mission, the Maison gifted ten abaya certificates, each worth 10,000 AED, to cancer fighters in the UAE. The pieces are intended not only as garments but as gestures of dignity, recognition, and care.
This dual focus, artistry with meaning, is central to Aisha’s vision for the future of modest luxury."Selhaya was built on the belief that elegance should never be empty,” Aisha explains. "Clothing carries memory and emotion. When done with intention, it can honour the women who wear it, and the communities we belong to.” Her House stands apart for its commitment to slow fashion. Each capsule is produced in limited quantities using pure silk and natural fibres, avoiding synthetics and mass-production practices common in the industry. The Maison has become known for its narrative-led approach, with each design rooted in place, memory, or heritage.
Selhaya’s rise has been rapid yet measured. Throughout 2025, the Maison has appeared on international runways, been worn on red carpets, and featured in leading publications including British Vogue, Tatler, and Vanity Fair. Aisha’s upcoming appearance on a panel in Istanbul, alongside regional leaders and cultural advisors, highlights her growing influence as a voice for sustainable and culturally grounded luxury.
As Selhaya steps into the Istanbul spotlight, one thing becomes clear: this is not a brand chasing trends, it is a brand building legacy. With each collection, each philanthropic gesture, and each global showcase, Aisha Hossain is shaping a new code for modest luxury, rooted in refinement, purpose, and the quiet power of craftsmanship.
In a world of fast fashion and fleeting moments, Selhaya offers something rare: