As many as seven companies from Qatar will participate in the upcoming Malaysia International Halal Showcase (MIHAS) 2025, scheduled from September 17 to 20 at the Malaysia International Trade & Exhibition Centre (MITEC) in Kuala Lumpur.The Malaysia External Trade Development Corporation (MATRADE) office in Qatar disclosed to Gulf Times that the participating companies from Doha are Lari Group, Qatar National Import & Export (QNIE), Al Majid Jawad Distribution & Marketing, Magic Touch, Tanit Group, IBRIDGE Trading, and Morex Group.Following previous business meetings between Malaysian companies under MATRADE and their Qatari counterparts under the Qatar Chamber, "MATRADE has observed that all Qatari companies feel comfortable and secure when engaging with Malaysian companies certified as halal” by the Jabatan Kemajuan Islam Malaysia (JAKIM) or the Department of Islamic Development Malaysia.MATRADE also informed this paper that it is targeting Qatar "as one of the top prominent markets” in the region to increase awareness about JAKIM’s "vital role in promoting the importance of halal products in daily healthy life.”"MATRADE is also expanding a wide range of business opportunities to halal-concerned Malaysian corporations and organisations, especially to a highly respected entity like Qatar Chamber,” it stated.According to MATRADE, JAKIM, which is "recognised by the Food Safety Department” under the Ministry of Public Health, "stands as one of the world’s most influential and respected authorities in Islamic affairs, particularly in the domain of halal certification and standardisation."Established under the Prime Minister’s Department, JAKIM plays a pivotal role in safeguarding the integrity of Islamic principles in Malaysia while shaping the global halal landscape with its internationally recognised standards.”Last week, MATRADE Qatar hosted a webinar titled ‘The Importance of Halal Products in our Lives’. The session aimed to provide Malaysian companies with insights into the Qatari market – recognised as a key target for halal products – highlighting the growing awareness and positive reception of halal-certified goods among the Qatari population.The webinar was organised by Rami el-Sayegh, senior marketing manager at MATRADE Qatar, and moderated by Shafiq Nasarudin, assistant trade commissioner at MATRADE Dubai. During the webinar, Jaffar Waqqas, category supervisor at QNIE, outlined the requirements and procedures for exporting food products to the Qatari market and emphasised the importance of halal certifications within the Qatari community."The 21st edition of MIHAS will be a four-day trade showcase held in Kuala Lumpur, Malaysia, alongside the MIHAS Virtual platform,” according to its website, which added that the event "is poised to attract one of the highest participations ever.”During a briefing session with foreign missions and industry players held last month in Kuala Lumpur, MATRADE emphasised that "MIHAS 2025 is gaining remarkable traction, with projections pointing to more than 2,300 booths from 45 countries, an impressive leap beyond the 2,028 booths featured in the last edition.”MIHAS 2025, under the theme ‘Pinnacle of Halal Excellence’, will highlight innovation, sustainability, and digitalisation as key drivers of growth.”"Its enhanced Knowledge Hub will advance knowledge exchange, halal investment, and policy alignment, whereas their targeted International Sourcing Programme (INSP) will empower Malaysian exporters with access to curated international buyers, powered by the MADANI Digital Trade (MDT) Platform for real-time matching and analytics, ensuring greater efficiency and resilience in business matching,” MATRADE added.Ends
September 14, 2025 | 08:03 PM