Alfardan Commercial launches new e-commerce platform

In the pursuit of providing the utmost premium automotive services, Alfardan Commercial, a subdivision of Alfardan Automotive Division, recently launched its latest e-commerce platform, www.alfardancommercial.com, which will allow all customers to gain access to a host of automotive aftermarket products, such as tyres, lubricants, batteries, and other automotive care services and products. The launch came in accordance with Alfardan Commercial’s digitisation plans, which will allow the company to facilitate the process of offering customers their own brand of premium automotive services and products. “I am very delighted with the results and fascinated by how quickly the team went from an idea to the actual launch. Being one of the best dealers of automotive aftermarket products in the State of Qatar, it was very important to adapt equivalent fidelity, dexterity, and attractive design to the customer-oriented website to accurately reflect the services and products we are providing,” said Shambil Basit, general manager, Alfardan Commercial.He said: “Our aim is to continuously make our services more accessible for our customers. Digitisation in retail is a vital pillar, and online shopping culture has expanded to a point where we must adhere to the ways our customers prefer to gain access to products and services, and thus came the decision to launch our new e-commerce platform.” Basit said the decision to launch the new e-commerce platform will not impact or alter the customers’ shopping experience but will offer customers a heightened shopping experience, facilitated through fast and easy steps. “Our new digital platform will offer our customers a set of premium experiences at the highest level possible, which is in line with what Alfardan Commercial has always stood for. The website will deliver services and products to customers who prefer to get them digitally. “Alfardan Commercial is also committed to offering our customers the chance to experience the quality of any desired product or service at any location across Qatar, if they choose to,” Basit said.The website is accessible through computers, mobile phones, and tablet devices, and offers plenty of features, such as creating your own account, dynamic search engines for all products and services provided, access to product promotions and coupon codes, a live chat for all inquiries as they arise and immediate customer support, access to all tyres by both tire size and vehicle type, and much more. The e-commerce platform will be available in both Arabic and English to reach a wider customer base and to allow all customers from different backgrounds a smooth purchasing experience without the need for website translation and the need to reduce bounce rates or improve conversion.Through the website, customers will also be able to gain access to Alfardan Commercial’s ‘Fit and Fix Service’, which was designed to provide them with express and premium services at any designated location or at home. Customers will be able to inquire about the service online and book appointments, as well. The customer service team will then contact the customers by phone to schedule the visit according to their schedule. The service van will then be dispatched to the desired location. Basit said: “We believe the website will be instrumental in the promotion of our ‘Fit and Fix Service’ and will introduce it to a set of new customers that prefer to engage with us digitally. Our new e-commerce platform was built to facilitate our customers’ experience and we believe the customers will be able to receive a smooth, uncompromising, and quintessential Alfardan Commercial service.Alfardan Commercial was established in 2013 and has witnessed many stages of development since its inception. Alfardan Commercial works in direct partnership with the most distinguished brands in the industry to provide its customers with the most premium services available in the market, along with top-notch, high-quality products. The company also has close links with manufacturers to ensure that its services are constantly elevated and enhanced, to exceed its own expectations, and meet its own high standards, to help achieve customer satisfaction.Alfardan Commercial takes extreme measures to ensure the fulfilment of the most specific requirements of all independent ventures and companies in the automotive aftermarket. It is also committed to providing all the training necessary for its employees to develop their knowledge of its growing roster of products and expand their expertise to enhance their ability to aid these independent companies so that they can thrive in a fast-paced environment characterised by competition and rapid and changing developments.Alfardan Commercial offers various products in the region of Qatar. Its collection of brands comprises leading multinational companies, such as Continental, a manufacturer of safe and efficient tyres for passenger cars and commercial vehicles; Castrol, a leading manufacturer of premium lubricating oils and greases; FIAMM, a manufacturer and distributor of automotive and industrial start-up batteries; YIGIT AKU, which is a leading investment company in the field of batteries in Turkiye; PLATIN, a brand of battery from YIGIT AKU, which provides solutions to automotive and industrial battery requirements; Glasurit, the leading brand in the coatings refinish sector for passenger cars and commercial vehicles; and Exide, the leading manufacturer and supplier of lead-acid batteries to carmakers for over 100 years.