Oscar de la Renta launches its exclusive pop-up experience at Fifty One East

Luxury label Oscar de la Renta partnered with Fifty One East, Qatar’s favorite department store, marking another milestone achievement in Qatar - the launch of an exclusive one-off pop-up experience at Fifty One East.

The event was held in the presence of Oscar de la Renta’s Co-Creative Directors, Laura Kim and Fernando Garcia, who visited the country for the first time, alongside Alex Bolen, Chief Executive Officer of the brand, VIP guests and members of the press who had the opportunity to explore the brand’s latest Fall 2022 and Pre-Spring 2023 collections first-hand.

As part of the new experience, Oscar de la Renta’s shop-in-shop has been completely transformed into a temporary pop-up exploring the textural and visual contrasts in the botanical world, which serves as the inspiration behind the Pre-Spring 2023 collection. The stunning new design reflects a brightness of spirit and a renewed belief in the beauty of nature that surrounds us.

The Pre-Spring 2023 collection has The New York Botanical Garden as its creative landscape where passionflowers, illustrated within the bright prints, purposely root the collection in Oscar de la Renta himself. The late designer was captivated by their harmoniously unrestrained presence outside of his vacation home in the Dominican Republic.

The collection features draped chiffon and tulle that are likewise unrestrained by form. It also includes printed jersey pleated tops and removable sleeves that subtly modernize adaptability. The use of vivid colors such as tanzanite, daffodil, hyacinth, and amaranth strongly alludes to the subculture of wildlife and its bold mystique. Moreover, cutouts, appliqués, and hand-beading add playfulness to complement the classic elegance that defines Oscar de la Renta.

In addition, the brand is also showcasing its Fall 2022 collection which exudes an allure that begins with dazzling hues inspired by Mother Nature: grasses and sky, petals and fronds, oceans and sea foam. The vibrant colors spreading across the collection in both dramatic solids and lively color blocking are complemented by lush textures.

To celebrate the launch of the pop-up, Oscar de la Renta introduced an exclusive color of the exotic version of the classic TRO handbag in tan, only for Qatar. The bag is adorned with a gold-edged gardenia flower and chain strap.

Co-Creative Directors Laura Kim and Fernando Garcia expressed their appreciation for Fifty One East and the opportunity to present their latest collections to the Qatari market.

“We are thrilled to visit Qatar for the first time to celebrate the launch of Oscar de la Renta's new pop-up experience. The temporary concept arose out of loyalty and is a way of giving back to our dear Qatari clients who are fond of the house since the beginning,” said Laura Kim.

Fernando Garcia added: “Oscar de la Renta’s sophistication is well revealed in the latest Fall 2022 and Pre-Spring 2023 collections. The opportunity to showcase these collections alongside our dear partner, Fifty One East, reflects upon our sincere relationship with the store as we share the same DNA when it comes to modernity, luxury and uniqueness.”

Fashion enthusiasts can visit the pop-up until November 5 at Fifty One East, Lagoona Mall to enjoy the latest fashion creations of the legendary design house.