AAB launches all-new Toyota Yaris 2023

The event was attended by AAB chief operating officer (C&I) Yazan Mustafa, senior national sales manager (Toyota) Awad Mohamed, and senior AAB managers."Toyota is bringing new levels of style and sophistication to the Qatar’s compact sedan segment with the eagerly awaited launch of the all-new Yaris,” a press statement noted. “Combining powerful, elegant design and superior comfort with Toyota’s uncompromising approach to quality, durability and reliability, the 2023 Yaris delivers an exceptional experience that is set to further strengthen the model’s appeal among the Qatar’s discerning drivers."Hideyuki Kamino, the chief engineer of the new Toyota Yaris, said: “With the all-new Yaris, we set out to ensure that the vehicle is not only functional, but also represents the lifestyle and values of our customers.”“Our next-generation sedan adopts a powerful and elegant fastback style that embodies the Yaris’s trademark stability and reliability that has won a loyal following across the region,” he said. “We have also tried to ensure this high-quality sedan is as affordable as possible for our customers, and hope it will capture the imaginations of countless drivers just as previous generations have done.”Kei Fujita, chief representative of Toyota Motor Corporation’s Middle East and Central Asia Representative ‎Office, said: “We are delighted to launch the all-new Yaris in the Middle East.”“The 2023 model comes with significant upgrades to deliver optimal performance and an engaging driving experience, while also maintaining outstanding fuel economy in line with Toyota’s commitment to achieving carbon neutrality,” he said.With its striking interior and exterior design, multi-feature passenger compartment and ultra-precise driving dynamics, the new Yaris once again strikes a balance between class-leading aesthetics and engineering.The width of the new model increased by 10mm to 1,740mm, while the length of the wheelbase increased by 70mm to 2,620mm.The length and overall height of the vehicle have been maintained at 4,425mm and 1,480mm respectively, making the new model the roomiest yet.The 2023 Toyota Yaris boasts of a striking and elegant exterior.Its front design features a low-profile bumper, along with a new glossy black front grille and ultra-slim LED headlamps.The new Yaris’s spacious cabin is designed to provide greater comfort and convenience for both the driver and passengers.Its thin and wide instrument panel exudes refined elegance, which is further emphasised by the soft padding throughout the interior.Multi-information display and digital LED speedometer can be set to one of four layouts, allowing the driver to fully customise and optimise the experience.The interior has been designed to provide drivers with an outstanding field of view, and also features multiple compartments in the front and rear doors, including cup holders, small and large drink bottles, and other easy-to-access storage areas.The spacious 475-litre capacity trunk comes complete with a folding board that serves as a partition to enable more efficient luggage distribution.The vehicle’s cabin hosts a range of practical features, including an 8” multimedia screen with Apple CarPlay & Android Auto.Additional features include a four or six-speaker sound system and a manual air-conditioning system with two rear vents for extra passenger comfort.Meanwhile, parents benefit from the added peace of mind provided by Toyota’s ISOFIX safety system, which attaches baby seats securely using specially designed tethers.The new Toyota Yaris promises a dynamic driving experience thanks to its four-cylinder engine that is equipped with 16-valve DOCH and dual VVT-I.The 1.5-litre-capacity engine delivers smooth acceleration and a quick response, producing 105 horsepower and 138Nm of torque with fuel consumption of 20.5km/l.Continuously Variable Transmission, which simulates a seven-speed sequential shift transmission to deliver powerful, smooth acceleration from start-off and at low speeds, and quiet, efficient transmission at higher speeds with excellent fuel efficiency.An enhanced body and platform structure and tuned suspension contribute to outstanding handling, stability and ride comfort.The comprehensive array of safety features include SRS airbags that are available for the driver and passenger for the front seats, Vehicle Stability Control, Anti-lock Braking System, Brake Assist, Traction Control, Hill-start Assist Control and others.The choice of six exterior hues include three new colours – metal stream metallic, scarlet sequin and gray metallic – the last two of which have been newly developed for the vehicle.Meanwhile, the premium interior cabin features a stylish black and beige colour scheme.