QDF opens Hamleys toy store at HIA

Qatar Duty Free (QDF) has announced the opening of the popular toy shop Hamleys at Hamad International Airport (HIA), featuring a wide range of toys and exclusive merchandise. The store has a selection of items from world-renowned brands such as Barbie and LOL dolls, plus all the classic family favourites, a statement from Qatar Airways said.

In addition, the store will also have a selection of Hamley's original merchandise, renowned for its exceptional quality, such as the iconic Hamley bears. The store's vibrant red and white interior reflects the magical world of Hamleys and the signature fun, festiveness, magic, and theatre the brand represents. The grand opening of the Hamleys boutique at HIA included many activities for adults and children, such as a marching band, a clown magician, a balloon twister booth, and a photo booth. Guests were served branded Hamleys cookies and received gift bags with the store's best sellers. The famous Hamley bear and his friend Hattie Bear greeted passengers in the store. QDF vice president Thabet Musleh, said: "We are delighted to open the first Hamleys store alongside an extensive selection of launches coming soon at Hamad International Airport. At Qatar Duty Free, we always focus on brands that offer our passengers a unique and exciting experience; and we look forward to welcoming families and children to build lasting memories of fun and joy at Hamleys; a globally recognised name and a welcomed addition to the World's Best Airport."Hamleys CEO Sumeet Yadav said: “Hamleys has always been about offering magical experiences. In everything we do, we hope for only one reward – a child's smile. And what better way to gift families unforgettable memories than at the Qatar Duty Free that's bustling with celebration at the cusp of the FIFA World Cup. Finding the perfect toy under the tree is now extra special with our updated store concept, designed to be perfectly insta-worthy. Presenting an atmosphere of interaction for young minds, this store includes Hamleys Room Of Wonders and new periscopes that's sure to transport consumers to every part of the Hamleys universe.”As the Official Airport Partner for the FIFA World Cup Qatar 2022, HIA is ready to create memorable experiences for travelling fans from across the globe by hosting the best stores and boutiques and ensuring seamless connectivity though the airport. As the country gears up to welcome thousands of visitors during the FIFA World Cup Qatar 2022, HIA is preparing to boost its capacity to welcome over 58mn passengers per year. A multiple award-winning airline, Qatar Airways was announced as the ‘Airline of the Year’ at the 2021 World Airline Awards, managed by the international air transport rating organisation, Skytrax. Qatar Airways currently flies to more than 150 destinations worldwide, connecting through its Doha hub, Hamad International Airport, voted by Skytrax as the ‘World’s Best Airport’.