TUDOR opens new shop-in-shop at Fifty One East in Lagoona Mall

TUDOR, the award-winning Swiss-made watch brand, has announced with its local partner, Fifty One East, the unveiling of a brand-new shop-in-shop at Lagoona Mall.

"Signifying TUDOR’s long-standing relationship with Qatar’s favourite department store which goes back to more than 70 years, the new concept is set to mesmerise the brand’s aficionados with its welcoming ambiance and fascinating collections on display," a press statement noted.To establish further the brand’s distinctive image and make it even more easily identifiable, TUDOR has reimagined the architecture and design of its points of sale. The concept at Lagoona Mall extends to more than 24sqm and has been developed to place TUDOR watches as the main focus of attention and express the character and identity of the brand. This new identity is closely tied to current visual communications, reinterpreting the graphic principles within the retail environment. The TUDOR ambassadors are strongly featured and set the tone; making the space their own. Their achievements accompany the visitors’ experience.On a more technical level, the colour palette is inspired by the brand’s three iconic colours (black, red and white) and is presented in a range of materials. These materials are used in a clean, streamlined, uncompromising manner. Satin-finish or brushed black, transparent red and structured white: the colours become textures. This new concept allows the visitor to be entirely immersed in the world of TUDOR.