DJWE 2022 to have many firsts, including Louis Vuitton's ‘Saturne necklace’

French luxury fashion house and company Louis Vuitton is set to present for the first time the ‘Saturne necklace’, an extraordinary jewellery piece of more than 141 multi-coloured sapphires totaling 186.42 carats, at the 18th edition of Doha Jewellery and Watches Exhibition (DJWE).As one of the much-awaited annual events in Qatar, DJWE returns this year at the Doha Exhibition and Convention Centre from May 9 to 13 after a pause in 2021 due to Covid-19 restrictions. Louis Vuitton, which recently announced the impending opening of its first store at Qatar Duty Free in Hamad International Airport, is participating for the first time in the Doha Fair. The unveiling of its latest creation – featuring the LV Monogram cut diamonds – serves as one of the exhibition highlights this year.According to Qatar Tourism, the exhibition will also feature a jewellery line by Al Maha Collection, specially designed to put a spotlight on Down Syndrome.DJWE 2022 will also witness Ali Bin Ali introducing new brands from Switzerland and the US, and Al Majed Jewellery signing a licensing agreement to be the official licensed luxury jewellery and accessories for the FIFA World Cup 2022 in Qatar.Létrange, a brand of Printemps, will showcase a unique piece of a Croco leather bag with handles made of white gold and decorated with diamonds of approximately 200 carats. An exclusive DJWE Lounge will be presenting for the first time, famous jewellery-themed movies throughout the five-day exhibition. Another highlight is the Young Qatari Designer initiative, featuring a number of upcoming local talents and entrepreneurs who will showcase their works at the event.“We have a number of young Qatari designers (at DJWE), and one of them is Hairaat. She is a Qatari designer who started out in the Young Qatari Designers and now owns her own booth at the exhibition. It’s amazing to see our young talents graduating and becoming one of the big exhibitors,” Hessa al-Thani, head of Marketing and Planning department at Qatar Tourism, told a round table discussion yesterday.“This is the first time we will have a dedicated space for workshops and talks by jewellery experts. We have international visitors that are coming in. Our main campaign celebrity is Alia Batt (Bollywood superstar),” she said.In addition to major exhibitors such as Alfardan Jewellery, Ali Bin Ali Luxury, Al Majed Jewellery, Fifty One East, Al Muftah Jewellery, Blue Salon, and Amiri Gems, the Turkish and the Indian pavilions will also take centre stage at this year’s DJWE.“I see it (DJWE) growing bigger and bigger. Something that Qataris always love is their jewellery, not only the local community but also everybody can relate to. It will always continue to (grow).“We’re excited to bring DJWE back and showcase the latest in luxury design by both international and local brands. DJWE has had a long and successful history in Qatar, and is the only exhibition of its kind in the region,” Hessa al-Thani said, adding that they are also expecting visitors from neighbouring GCC countries to attend the exhibition.The event, which will bring together more than 500 brands from over 10 countries, continues to provide international, regional, and local brands a networking platform for companies and visitors in Qatar and beyond. DJWE’s official sponsors and partners are QNB (official bank sponsor), Qatar Airways (official airline partner), and Alfardan Automotive (official car sponsor).