Maserati has launched the new MCPURA super sports car and the new masterpiece, 100% made in Italy, was unveiled at the Goodwood Festival of Speed 2025, the international event that every year celebrates the most iconic cars and the most extraordinary performances.
An evolution of the MC20 Halo Car, the new MCPURA takes up its spirit and amplifies it to its most intense and refined form. The work has focused on the exterior design, materials and interior finishes, but the core remains the same: the powerful and unmistakable 630-CV V6 Nettuno engine, a symbol of Maserati’s passion for performance.
MCPURA encompasses everything that makes the Maserati driving experience unique, i.e. the ability to connect without filters with the driver, transmitting the most extreme elegance, exhilarating driving performance and timeless artisanship.
The name itself reveals the essence of a model designed to embody, in its most concentrated form, the most authentic values of the Trident. It is no coincidence that an iconic formula was chosen for the launch campaign: E = MCPURA. Powerful hyperbole, inspired by Einstein’s theory of relativity, which celebrates an energy with the capacity to multiply until it becomes a pure expression of excellence.
Santo Ficili, Maserati COO, stated: "With MCPURA, Maserati is once again regaining its rightful place: at the top and in its stomping ground. Both versions – coupé and Cielo – are created at our historic Modena facility, where the heart of the Trident has been beating for almost 90 years. We produce the Nettuno engine, assemble each component and carry out the most exclusive customisation at the Maserati Officine Fuoriserie.”
The new super sports car was presented in the sophisticated Ai Aqua Rainbow body colour – designed as part of the Maserati Fuoriserie customisation programme, in a matte version for the coupé and in gloss for the MCPURA Cielo – which, in its very name, is reminiscent of light in movement. It is a blue that changes in the sun, producing a rainbow effect.
Available immediately in coupé and convertible versions, the new MCPURA has four distinctive features: the carbon-fibre body; the Maserati-patented V6 Nettuno engine; the "Butterfly” doors; and the retractable glass roof, for the convertible version (MCPURA Cielo).
The colour palette available for the MCPURA is eye-catching and evocative; it consists of a selection of different body colours specially designed for the new super sports car, with a strong reference to both the Italian spirit and Maserati’s iconic heritage.
Three innovations stand out: the brand-new Devil Orange, a combination of vibrant energy and audacity; and the elegant dual-layer metallic Verde Royale and Night Interaction, two sophisticated and luxurious shades to emphasise the role of the MCPURA as the Maserati brand’s new standard-bearer, the epitome of Italian luxury around the world..
The third hallmark of the MCPURA is the "Butterfly” doors, to improve access to the passenger compartment and simultaneously reveal the carbon-fibre structure of the chassis. Finally, in the Cielo version, MCPURA introduces a retractable roof in polymer-dispersed liquid crystal glass, the first to do so in its class, with the ability to switch from opaque to transparent in one second.