Fifty One East and Sony announce new digital camera, ZV-1

Fifty One East and Sony Middle East & Africa have announced the new pocket-sized digital camera ZV-1 a lightweight, compact “all-in-one” style solution. “Designed from the ground up for content creators and vloggers, the ZV-1 combines easy-to-use features with uncompromising imaging technology, making this the perfect tool for any content creator at all skill levels,” a press statement notes.The new camera is now available at Modern Home on Salwa Road, Fnac at Lagoona Mall and Doha Festival City, Virgin Megastore at Villaggio, Landmark, Doha Festival City and Mall of Qatar and other major retailers around Doha.“Sony’s new ZV-1 was purpose-built to meet the needs and demands of today’s video creators,” said Murat Gebeceli, head of Digital Imaging, Sony Middle East & Africa. “We are always listening to our customers, and this camera is the result of direct feedback from our extended community. Featuring an innovative design plus many new technologies, settings and modes, it will allow creators to make content in ways they have never been able to before. The ZV-1 aims to let the subject shine in any environment. Every single feature is optimised for any type of creator’s daily vlogging.”The ZV-1 features a 1.0-type stacked Exmor RS CMOS image sensor with DRAM chip and 24-70mm  F1.8-2.8 ZEISS Vario-Sonnar T* large-aperture lens creating beautiful background bokeh (background blur), allowing the subject to stand out from the background. The camera locks on and track subjects with high accuracy and speed using Sony’s leading-edge autofocus system. The ZV-1 also includes the latest-generation BIONZ X image processor with front-end LSI, delivering high resolution as well as low noise for superior image quality. It also combines this exceptional imaging technology with high-quality and versatile audio options. The ZV-1 is Sony’s first compact camera with a side-opening Vari-angle LCD screen, making it easier to compose your shots in selfie mode while connecting external audio accessories. To meet any video need, the ZV-1 contains advanced video features including 4K movie recording and in-body image stabilisation.One can comfortably operate the ZV-1 with one hand thanks to the easy-to-hold comfortable grip and a large movie REC button located on the top of the camera for quick access to video recording, as well as a recording lamp on the front of the camera that indicates if the camera is actively recording.Sony will also be introducing a Vlogger bundle Kit, which includes a GP-VPT2BT Shooting Grip with Wireless Remote Commander and 64GB Ultra High Speed Media Card.