Video Home & Electronic Centre wins three awards from LG for 2019

Video Home & Electronic Centre has announced that it won three awards from LG for 2019.In a press statement, the leading business group said it “ended 2019 on a high with not only a healthy growth over the previous year but also by scoring a hat-trick by winning three awards from LG for its sales performance and best practices in the retail sector”. These awards from LG for performance in the Gulf region includes Best Sales Performance for Audio-Video (AV) Products, Best Sales Performance in the B2B2C category and MEA Second Best Performer Promoter Award in retail.“Video Home & Electronic Centre, popularly known by its retail name Jumbo Electronics, is a total solutions provider in Qatar. It is one of the leading business groups in Qatar offering a diverse range of products and services across its various business verticals in consumer electronics & durables retailing, distribution, e-commerce, telecom services, B2B, MEP and after-sales service,” the statement notes.With a focus on improving the sales of premium products across categories such as air-conditioners, home appliances, televisions and information technology through its B2B channel, Video Home & Electronic Centre stressed that it has developed “strong relations” with government, semi-government and private companies carrying out projects across the real estate and hospitality sector in Qatar.“This ensures that the company is a preferred partner for numerous prestigious projects due to its large basket of offerings as a total solutions company,” it added.This robust performance in the B2B2C category was appreciated by LG and it rewarded Video Home & Electronic Centre with the Best Sales Award for 2019 in the region.Another upcoming division of LG is its AV business, which launched a range of products such as portable speakers, sound bars, Hi-Fi systems, home theatre systems and Blu-ray & DVD players in Qatar last year. This was “very well received by customers in the market”, the company said.Its partnership with Meridian Audio from the UK for premium tuning work brought a “richer, more intense experience to its products”. Good adoption by customers made LG’s AV performance in Qatar the best in the region with Video Home & Electronic Centre winning the Best Sales Performance Award for 2019.LG has been a pioneer in introducing the TwinWash washing machine concept in the market.It provides washing/drying capabilities at the top and a smaller washer at the bottom for delicate clothes, enabling the user to wash two loads at the same time.LG, through its partner Video Home & Electronic Centre in Qatar, launched a series of advertising campaigns and in-store activities to educate the customer about this new product’s benefits.It also conducted surveys that gave valuable insights on customers’ experience using the product.This, in turn, helped improve the customer buying experience by providing relevant and useful information to the customer to aid in making a purchase decision.A summary of this case study for the year 2019 was presented by one of Jumbo Electronics’ sales promoters at the LG Middle East & Africa Promoter Meet, for which he was awarded the second place in the region for 2019.