LuLu launches Discover America Festival

LuLu Hypermarket Qatar has unveiled Discover America Festival, a week-long showcase of high-quality food products from the United States.

The festival was inaugurated by William Grant, chargé d'affaires of the US embassy in Qatar, at LuLu Hypermarket, Al Messila branch, on October 24.The inaugural ceremony was also attended by distinguished guests from the US Commercial Service, American Chamber of Commerce, USDA Office of Agricultural Affairs, American Women’s Association and American School, senior officials, including Mohamed Althaf, director of LuLu Group, and many other dignitaries from various American organisations operating in Qatar.Efforts have been made to showcase and promote the best agricultural produce and food products of America at all LuLu outlets during the ongoing Discover America Week in the region and worldwide. "All that is truly extraordinary within American cuisine is present on the shelves, with over 100 varieties of American cheese from leading US brands such as Shullsburg, Lifetime, Hoffman and Kraft, 3,000 grocery lines, 750 chilled lines, including the Chobani, Starbucks Coffee, Califia Farms, Silk and Nestle ranges, and 200 lines in frozen, bakery and US meat. It is a vast array of over 5,000 product lines of US goods," LuLu said in a press statement.Compared to last year, LuLu’s trade with America has "touched new heights" this year with the addition of new lines such as Just Water. The launch of Just Water from the Glens Falls watershed with fully sustainable, 100% recyclable packaging, was held during the inaugural ceremony of the festival.The promotion will also feature popular US brands such as Bragg, Ragu, Jiff, Gerber, General Mills, Kellogg's, Nestle, Oreo, Herrs, Cheetos, My-Mo, McCain, Jell-O, Bertolli, Folgers, Smucker's, Quaker, Gatorade, Hershey's, Dole, Heinz, Celeste, Ben & Jerry’s, Eggo, Essential Everyday, Rothbury Farms and more. Other world-class brands of US origin in Health & Beauty and non-food categories are also seen on the shelves.Most importantly, LuLu has laid emphasis on showcasing the "biggest range" of ‘Free From Worrytarget="_blank"'>