Qatari Diar unveils Downtown Lusail brand at Cityscape

Qatari Diar launched its new brand Downtown Lusail, which includes three different projects (Al Seef, Boulevard and Plaza), at Cityscape Qatar 2019. It also gave a detailed presentation on three of its global projects: Chelsea Barracks in UK, Southbank Place in UK and Sea Pearl in Istanbul, Turkey.CEO of Qatari Diar Eng Abdullah bin Hamad al-Attiyah said that the new projects presented during the exhibition confirms the soundness of the real estate and construction sector in Qatar, and that the state’s projects are ongoing and work is proceeding in full swing without interruption. Al-Attiyah pointed out that Qatari Diar alone launches during this exhibition a series of new projects within the commercial district in the Lusail City, which includes three of the most distinct areas in the city, namely, Plaza, Boulevard and Al Seef Lusail. He added that Lusail City is preparing for World Cup 2022, and that is why it is exhibiting the Lusail City Stadium in its stand at Cityscape Qatar. He stressed that the city is witnessing a great expansion both in terms of construction operations or at the level of the transfer of many ministries, government institutions and major companies to the city, the most important of which is the Media City.Al-Attiyah stressed that Lusail City highlights the great urban development of Qatar as it is developed on 38 sq km with integrated services and advanced infrastructure, pointing out that the city’s infrastructure has now reached advanced stages of up to 90%, stressing that Qatari Diar, which operates in 24 countries, pays special attention to the Lusail City, inviting everyone to visit the city and invest in it. He pointed out that Qatari Diar has launched new projects in Britain, US, Turkey, Morocco and others. At the end of the year, it will open a 5-star hotel in Tunisia, he said, noting the law of ownership of real estate by foreigners, which includes the City of Lusail and owning a property in it, especially as it serves to increase the level of demand for foreign investment in the city.Al-Attiyah said that Qatari Diar is investing more than QR10bn in all new projects in Lusail and the priority is for the Qatari contractor, adding that all the projects awarded were to Qatari contractors because they were able to take on such huge projects. The focus today is to prepare the City of Lusail to host the World Cup, and to finish the ongoing investments and turn them into income-generating and profitable projects, he added. Al-Attiyah said that the commercial street in Lusail City will be opened before World Cup 2022 in preparation to receive visitors to the country during the tournament. Qatari Diar is participating in Cityscape Qatar 2019 as the Gold Sponsor of the exhibition, and the company stand is located on an area of more than 500 sqm to showcase its journey that started in 2005 during which its projects exceeded 60 completed or under development projects in Qatar and in 24 countries around the world with investments exceeding US$35bn. Downtown Lusail has been designed to be a new cultural hub in Qatar and a centre of attraction that will create a new centre for Doha and will be a local model to experience the modern Doha lifestyle. The downtown will consists of three main areas: Plaza, Boulevard and Seef Lusail. Lusail Plaza lies at the heart of Lusail City. It overlooks the coast at the end of the Boulevard District and is bounded North and South by Fox Hills and Seef Lusail Districts. The Plaza District is defined by four iconic towers providing both a focus to the city and to the Plaza itself. The four towers are positioned in order not to obstruct views and to take full advantage of the coastal aspect. The bases of these towers are shrouded by a series of low level podium buildings that create a series of interconnected unique public spaces where a range of activities can take place.Lusail Plaza has been designed as both a destination and a vital link within the overall city master plan. The connection of the Lusail Boulevard to the Lusail Corniche is a fundamental driver of the master plan. This link works both visually the long vista down the boulevard to the iconic structure reinforced with an avenue of tall palms -- and physically with protected pedestrian routes from boulevard through the heart of the plaza out to the corniche.Qatari Diar Real Estate Company was established in 2005 by the Qatar Investment Authority, the sovereign wealth fund. Headquartered northeast of capital Doha on the coast of the Arabian Gulf, Qatari Diar was entrusted to support Qatar’s growing economy and to co-ordinate the country’s real estate development priorities. The company’s flagship project, Lusail City, was launched in December 2005 and quickly went on to gain tremendous praise for its innovative approach to real estate. The progressive self-contained city is the largest single development to be undertaken in Qatar and although it is currently under construction, Lusail already signifies the country’s progress on a grand scale, reflecting the vision and quality that have become synonymous with Qatari Diar.