Pandora relaunches global jewellery brand

Pandora has announced that it is marking “a new chapter in its rich history” with the global relaunch of the jewellery brand.In Qatar, Pandora is located at Lagoona Mall, Doha Festival City, Landmark Mall, Villaggio Mall, The Centre, City Center Doha and Hamad International Airport.Coinciding with the release of its new Autumn 2019 collection, the brand recently unveiled its repositioning – “to reflect the many facets of you” – during a day-long event in the US city of Los Angeles, touched by Pandora’s signature colour, pink, according to a press statement issued in Doha by Fifty One East.Attended by 400 guests from around the world, the event transformed parts of the city into “an immersive Pandora Pink-hued universe of empowerment, self-expression and inclusivity”, the statement noted.Dressed in touches of the brand’s signature colour, guests arrived at the event in style on electric scooters to see the exclusively commissioned murals interpreting Pandora’s new purpose along the Street of Loves, an alley between South Grand Avenue and South Hope Street.The landmark artwork showcases the work of a female artist collective led by street art activist and creator of the famed ‘Divine Female Mural,’ C Finley.Building on Pandora’s air of discovery, the day culminated in a pink club-style setting that paid tribute to all things Pandora.As an embodiment of Pandora’s reshaping, the brand has partnered with globally loved and inspirational women under the collective name of Pandora Muses.Through Pandora, Nathalie Emmanuel, Georgia May Jagger, Halima Aden, Larsen Thompson, Margaret Zhang and Tasya van Ree, will tell their stories through a long-term partnership and encourage others to do so, too.Stephen Fairchild, chief creative and brand officer at Pandora, revealed the brand revamp at an exclusive luncheon held in Los Angeles’ vibrant jewellery district.  “At Pandora, we champion the empowerment of women and the sharing of their passions with collectible, contemporary collections that allow people to come together and celebrate what makes them who they are. We all have a story to tell and each of our new, hand-finished charms will represent a different love,” he told guests.With a “refreshing new approach”, Pandora introduces the new Pandora O Pendant, within the Autumn 2019 collection.Inspired by iconic elements of Pandora’s design, the circular symbol represents “the unifying power of jewellery and its limitless personal expressions”. Pandora’s new Autumn 2019 collection is now available in stores.