Alfardan Premier Motors clinches three top awards

Alfardan Premier Motors Co, the official retailer of Jaguar Land Rover in Qatar, scooped three awards at the Qatar Car of the Year Awards (QCOTY) ceremony organised by Maqina Middle East.The Range Rover Sport SVR won the title of “Best Car Design”, based on public voting, and was followed by success for the Land Rover Discovery, which won the award for “Best Luxury Seven Seater”.Also, Jaguar’s E-PACE took home the title of “Best Compact Premium SUV”.Hussein Adra, the marketing and customer relationship manager for Alfardan Premier Motors, said: “We’re delighted to pick up three major awards in Qatar, especially when up against such competition in the country’s luxury automotive space.“The QCOTY awards are highly respected in our industry, and with both brands celebrating wins this year, we’re especially proud.“This success underlines the trust Qatar’s discerning motorists place in the Jaguar Land Rover brand and, of course, the Alfardan Premier Motors team.“We’re more committed than ever to providing premium experiences for all new and loyal Qatari customers.”“Alfardan Premier Motors scored impressive wins against stiff competition, which is a testament to the Jaguar Land Rover brand’s tremendous loyalty in Qatar,” said Tarek Hawchar, the founder and managing director of Maqina Middle East. “These accolades also tell us the British carmaker is still in the leading pack among luxury automotive names.”The Jaguar E-PACE is a five-seat compact SUV that packs the design and performance of a Jaguar sports car into a spacious, practical and connected all-wheel-drive vehicle, Alfardan Premier Motors Co has said in a statement.Trademark Jaguar driving dynamics and design put the brand’s sports car DNA in a practical design packed with advanced technologies to keep motorists connected.The new Range Rover Sport SVR’s superb performance comes courtesy of the marque’s well-proven 5.0-litre V8 petrol engine, which has been uprated to produce 575PS and 700Nm of torque, the statement notes.The net result of this power uplift – when combined with 26kg of weight saving measures – is a 0-100kph acceleration time of 4.5 seconds and a maximum speed of 283kph.Dealing with this type of power requires a much-specialised chassis set-up, hence the modifications that provide a more dynamic steering and handling experience for the driver.With less pitching during acceleration and braking, improved turn in and greater mid-corner grip, the enhancements ultimately deliver greater body control in the most demanding driving scenarios.Pushing every conceivable boundary, the new generation of the Land Rover Discovery has continued to exceed expectations in performance, sustainability and sheer driving pleasure.The premium SUV, upgraded with a new twin-turbocharged 306PS diesel engine and driver assistance safety technologies, offers exceptional customer convenience and the same unmistakable off-road abilities that the vehicle has come to be known for.