Pidilite’s flagship brand Dr Fixit introduced in Qatar

Adhesives manufacturing company Pidilite has launched its well-known brand, Dr Fixit, at an event conducted for leading dealers in Qatar.The launch event comes following the recent appointment of Hammam Trading & Contracting Co as a distributor of Pidilite for Dr Fixit in Qatar.Dr Fixit is an “advanced range of waterproofing solutions for healthy homes”, according to a press statement.More than 100 key dealers attended the event. Abdulla Hammam al-Abdulla, MD of Hammam Trading & Contracting Co, was present at the event. “Pidilite’s strength has always been the bonds they build with its users, backed by consistent quality, performance and trust,” he said. “With Hammamco’ s market understanding and strong distribution network, we hope Pidilite’s flagship brand, Dr Fixit, will soon become a loved and trusted brand in Qatar as well.”Naresh Dhanwani, vice-president of Pidilite, added: “User experience and convenience are of utmost importance to us. “This partnership with Hammamco is a testament to our commitment to Qatar and our high expectations from it. With our able distribution partner Hammamco, we have identified local needs and are happy to offer waterproofing solutions customised for the Qatar market.” Pidilite is “committed to become an even more customer-centric and performance-oriented organisation in Qatar”, the statement noted. Through its range of waterproofing products and services under the brand Dr Fixit, it aims to make homes in Qatar “leak-free and damp-free”.