Qatar Duty Free launches ‘Prada Voyage Experience’

Passengerswill be able to capture their favourite moments at a Prada Voyage photobooth located in front of the confectionery area at HIA. The podiumwill also feature an interactive fragrance discovery area as well as agift wrapping station.“This launch is a new step towards furtherenhancing the passenger experience at QDF,” vice president – operationsThabet Musleh said.Prada Voyage will offer passengers a uniqueexperience with a personalisation stand that will enable them tocustomise their perfume bottle with a Saffiano leather tag stamped withtheir initials. The Prada Voyage photo booth will be available forpassengers to capture, print and share their favourite moments, alongwith postcards that customers can decorate with exclusive QDF stamps andmail to their loved ones.Prada’s diverse fragrance collectionavailable at QDF includes: the iconic duo of La Femme Prada and L’HommePrada; Prada Luna Rossa for men with powerful and fresh scents exploringman and nature, as well as the Prada Candy collection inspired byPrada’s femininity in a set of bold and lively scents.QDF boastsmore than 90 elegant boutiques and luxury, high-end stores, as well asmore than 30 restaurants and cafés covering an area of 40,000sq m atHIA, providing travellers with a world-class shopping experience underone roof. Luxury brands also available at the five-star airportinclude Tiffany & Co, Gucci, Bulgari, Hermès, Hugo Boss, Moncler,Rolex and Harrods.QDF was recently awarded ‘Airport Retailer of theYear’ at the 2018 DFNI Global Awards. In addition, in April, the leadingairport retailer was recognised at the PAX International ReadershipAwards, when Qatar Airways won ‘Best In-Flight Duty Free Programme’ forthe Middle East and Africa and was acknowledged as an industry leaderfor its outstanding in-flight duty free service, which is operated byQDF.