PSG and Jordan Brand team up in a first for football

Paris Saint-Germain, the world’s fastest-growing football club, yesterday launched a ground-breaking agreement with the iconic Jordan Brand.The two powerhouses of sport and style have created a world exclusive collection of over 90 performance, training and lifestyle products. And this season will see the Jumpman make its UEFA Champions League debut, featuring on the Paris Saint-Germain home and away jerseys during their European campaign.Together, Paris Saint-Germain and Jordan Brand have worked tirelessly behind the scenes for over a year to create a new collection for football – a collection which has something for everyone – exceptional athletes, the most influential names in contemporary culture and, of course, for fans all around the world. Nasser al-Khelaifi, Chairman & CEO at Paris Saint-Germain said: “The collaboration between Paris Saint-Germain and Jordan underlines the ambition of both brands to combine performance, innovation and style. It is a logical next step in our project to make Paris Saint-Germain one of the biggest global sports brands, capitalising on the avant-garde approach of our Parisian roots. This partnership builds on our long-term association with Nike and will enable us to reach new audiences as well as offering our loyal fans around the world the most stylish club merchandise”. Michael Jordan added: “Jordan Brand and Paris Saint-Germain share a distinct position in sport and style, so to partner with the club is a natural fit. We’re excited to unite these two passionate communities by putting the Jumpman on the chest of Paris Saint-Germain to continue fuelling the energy for sport and style globally.”Discovering the collection, Neymar Jr. declared: “For me the Jordan Brand means phenomenal, magic, irreverent. It is perfect for Paris and for the Champions League. It is a huge responsibility to carry Jordan’s name on a shirt and we look forward to an excellent season. Two partners that are champions, both Paris and Jordan, so I really hope this connection brings us many titles.”